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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

6,133개의 평가

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

최상위 리뷰


2020년 5월 10일

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


2020년 5월 7일

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

필터링 기준:

마케팅 분석의 1,757개 리뷰 중 576~600

교육 기관: Christian Y K

2020년 5월 4일

Really challenging due to my engineering background but course contents made possible.

교육 기관: Bhavesh H S

2020년 4월 27일

Thank you so much Mr. Rajkumar Venkatesan Sir for providing maketing analytics course.

교육 기관: Vilailuck

2020년 4월 25일

It’s really good course, easy understanding and can take this one adapt for my working

교육 기관: Varun B

2017년 5월 26일

Though of a bit high level, the course is a gold when it comes to learning new things.

교육 기관: Poonam J P

2020년 6월 5일

Great in depth knowledge and nice (Squash & Vegetable) training done by Mr. Venkatesh

교육 기관: Barry E J

2020년 6월 2일

I recommend this course for marketers. The teaching method and materials are awesome.

교육 기관: Abhilash A

2020년 4월 29일

Good course, will recommend it to everyone i know who would be interested in this one

교육 기관: RANA D

2019년 10월 22일

I've learned and still am learning a lot of useful information thanks to this course.

교육 기관: SAKTHI B B

2021년 9월 3일

I had a great experience in learning with Rajkumar Venkatesan sir. Thank you so much

교육 기관: Antonio Y

2020년 7월 5일

Great course, I've written 20 pages of my notebook! Great insights and explanations!

교육 기관: Alya

2020년 7월 5일

Great course, great lecturer, overall fun and recommended for beginners in marketing

교육 기관: Diya T

2020년 6월 15일

Raj was an amazing teacher with great real-world examples that enhanced my learning.

교육 기관: Maisha A

2020년 5월 11일

Very informative and quizzes are perfect to test the content taught. Easy to follow.

교육 기관: Nikki G

2020년 9월 13일

Loved this course! It was very informative and not too difficult or time-consuming.

교육 기관: Donggyu K

2020년 8월 10일

It was very helpful and relevant to the my real work experience in marketing field.

교육 기관: Divyang P

2020년 8월 3일

I learned a lot helpful theories with practical examples. Thank You very Very much.

교육 기관: Prachi D

2020년 6월 19일

This course was very informative. I will surely do many such courses in the future.


2020년 5월 11일

Excellent presenter & very informative that must be improve my abilities in future.

교육 기관: Mahin I C

2020년 5월 9일

So far the best course I've had on Coursera. Especially the teacher was incredible.

교육 기관: Daria G

2018년 3월 2일

Raj is the exciting teacher! Let's eat more vegetables!!! Cool! Thank you a lot! ;)

교육 기관: Prathamesh T

2017년 6월 2일

Really cool concepts and measurement techniques explained in simple and concise way

교육 기관: Cherif C

2022년 3월 9일

very helpful course and the best teacher that i have ever seen thank you very much

교육 기관: Marion M

2020년 8월 22일

Raj does an excellent job of explaining very tough concepts and making it fun too!

교육 기관: kusi j

2020년 9월 2일

I am really enthused to have this course of study..Thanks to the Lectuere, Mr Raj

교육 기관: Dogukan S

2020년 8월 3일

It was a really fun experience and I definitely learned a lot. God bless you all!