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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

6,132개의 평가

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

최상위 리뷰


2020년 5월 10일

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


2020년 5월 7일

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

필터링 기준:

마케팅 분석의 1,756개 리뷰 중 626~650

교육 기관: agustin a

2020년 7월 23일

it's a good chance to actually apply many tools available in the MKT analisis

교육 기관: Govind d

2020년 5월 27일

The Teacher is amazing... He tells every big calculation in the simplest way.

교육 기관: N K P N

2020년 4월 28일

Thanks to Mr. Raj and Coursera and to all those who made this course possible

교육 기관: Juan M

2017년 4월 9일

Mixing marketing analytics with useful and fruiitful tools to be implemented.


2020년 11월 25일

Very nice course. If we had more time to do deeper, I would give 5 stars +++

교육 기관: Ubaid U K

2020년 9월 26일

Very informative and helpful in the real market. Really enjoyed this course.

교육 기관: MADDALA R

2020년 6월 18일

this is a great experience for me . hope doing some more course on marketing

교육 기관: Brandon R A

2020년 4월 16일

Extremely thorough, and well structured. I learned a lot during the 5 weeks.

교육 기관: Mohamed L

2016년 1월 23일

Great course, very detailed and informative.

A must take for every marketeer.

교육 기관: Joseph K

2020년 9월 28일

The lecturer was superb in his teaching and the skills are super applicable

교육 기관: Azlan K

2020년 6월 19일

amazing course, really help me through analytical skills in marketing field

교육 기관: Mansi C

2020년 5월 21일

A complete guide to understand marketing analysis. enriching and insightful

교육 기관: Amanda B

2020년 5월 16일

I enjoyed this course and learned a lot! This is not for the faint-hearted.

교육 기관: Jennifer B

2020년 4월 15일

Great course! Valuable information that I am excited to apply in my career.

교육 기관: Pratik A

2020년 4월 8일

I have learned a lot of things about marketing analytics thanks to coursera

교육 기관: Alina A

2016년 4월 11일

This course is very well structured and designed for marketing specialists.

교육 기관: Jeri M D

2020년 8월 10일

The way how the course was taught was really great and easy to understand.

교육 기관: Sucharita D

2020년 5월 25일

Fantastic learning from Raj sir. Thank you sir for this fruitful learning!

교육 기관: Anita G

2020년 5월 2일

The course is educative and interesting. I thoroughly enjoyed and learned!

교육 기관: Ayush S

2020년 4월 21일

The analysis taught is really helpful and can be applied to the real world

교육 기관: Muhammad S S

2019년 8월 31일

Loved this course. self paced. 4th and 5 week topics are very knowledgable

교육 기관: Leo B Y

2019년 6월 7일

Too much maths. I nearly died. But I had fun. Thanks Raj, you're the best.

교육 기관: Amulya A D

2021년 7월 23일

It was very much informative course. I learned a lot of things. Thank you

교육 기관: Ali A

2016년 2월 14일

i like it so much, i found it helpful,funny and has a lot of information.

교육 기관: Monima C

2021년 10월 14일

Great course - explains numericals very nicely with lots of examples etc