never learn this, a basic understanding of marketing. a lot of real examples show the marketing, thanks.

A great course for beginners to learn and start with. Engaging videos and discussions. Loved the course.

Should include more practical examples. Overall it was a great experience.

This was a very comprehensive course! Professor Venkatesan's good nature , humor and expertise made many of the classes go by quickly! I do recommend this course to anyone looking to learn more about Marketing Analytics in a manner that is detailed and informative! Thank you, Professor Venkatesan! :)

Good introductory lectures on the topics. However, as Raj repeatedly makes clear his arithmetic is terrible and thus misleading in many places. If the lectures can't be redone, at least an updated formulary with correct formula should be provided. In many places when he means percentage he uses fraction and viceversa. Otherwise, the course material is all good and informative.

The concepts were well explained.

Good Course.

Easy to understand and applies to the project you are working on. Explains why you are doing certain things and what extra can you do when you are working on a marketing analytics project.

A good course to get your basic clear..

More content would be more beneficial.

The professor was great! Easy to understand. Loved how I could pause my course when I needed and resume anytime that was convenient to my schedule. I learned a lot about what it takes to make a good marketing decision. Hope to use what I learned in real life marketing experiments.

-Josephine Fermanian

Founder of Mother of Innovation

Good explanation with a number of real-life cases.

Class was wonderful and very insightful. It was challenging and I had to work very hard. The only negative, is no access to a professor, mentor, or any other class governance to help you out with questions. Teachers never respond to emails or questions. Otherwise, highly recommended!

Said course is a good starter to for learning Marketing Analytics

I would suggest supporting the new terminology with more examples.

Great course with amazing examples. Thanks it was great learning different aspects of marketing analytics

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

the course structure is but it should be more collaborative.

Good Beginners course For Marketers!

It was great to get basics insights into various marketing analytics tools and terminology. The course was well-paced and structured. Thanks.

Going good So Far.. Only issue is we did not discuss how we arrived at the numbers shaded in green. Like R Squared and P value.

this course is really helpful for those who study marketing first time.

It was very simple to understand after a while, however, if you're a newbie to marketing and if you think marketing is only selling your product then you're very mistaken. At least I was. I would recommend before enrolling into this course you study at least something before enrolling. Also, do get yourself some paper and pens because you'll need to write down some formulas.

good one

In my opinion this is a great course to see whether you are interested in the broader field of marketing analytics. You are introduced to many concepts used in this field and get an idea of what some of your responsibilities would be. One thing I would have benefited from is an idea of what kind of software/tools are used to do this work on a daily basis. I am curious about what taking this the next step would be and imagine it would be learning how to use one of the common tools to do this work in industry.

Very helpful in every way. Had great time learning!