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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

4.6
1,174개의 평가
286개의 리뷰

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

최상위 리뷰

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

필터링 기준:

마케팅 분석의 281개 리뷰 중 226~250

교육 기관: Pulkit B

Mar 17, 2018

Overall a good course. Offers a lot to learn. However some imp topics must have more detailed explanation.

교육 기관: Rajeshkumar A

Jul 28, 2019

Great course with amazing examples. Thanks it was great learning different aspects of marketing analytics

교육 기관: 真话 陈

Dec 23, 2017

never learn this, a basic understanding of marketing. a lot of real examples show the marketing, thanks.

교육 기관: Ankit K A

May 14, 2018

A great course for beginners to learn and start with. Engaging videos and discussions. Loved the course.

교육 기관: Sandra C

Jan 11, 2016

I enjoyed the topics studied the assignments were helpful in reviewing the subject of lessons taught.

교육 기관: Sanjana R

Jan 11, 2019

Slightly difficult course, but the professor keeps you engaged throughout and learning is wonderful.

교육 기관: Trinh H T

Dec 01, 2017

Good for someone who is in the very beginning stage of Marketing Analytics.

교육 기관: Sahil G

Jun 18, 2018

Should include more practical examples. Overall it was a great experience.

교육 기관: 刘海硕

Sep 02, 2019

this course is really helpful for those who study marketing first time.

교육 기관: Ram S

Apr 26, 2017

I liked this course very much. Best part of this course was assignment.

교육 기관: Ralitsa T

Jun 07, 2019

I would suggest supporting the new terminology with more examples.

교육 기관: Muhammad S Z

Jun 30, 2019

Said course is a good starter to for learning Marketing Analytics

교육 기관: CHANDAN K

Aug 23, 2019

the course structure is but it should be more collaborative.

교육 기관: Sergio O

Oct 16, 2017

Quite useful to learn to measure how important a brand is.

교육 기관: Cecil W

Jan 07, 2020

Great primer to prepare for deeper analytical courses.

교육 기관: Ojiaku C

Sep 01, 2017

Great and tasking lectures. The package was worth it.

교육 기관: Kalyani S

Dec 03, 2019

Very helpful in every way. Had great time learning!

교육 기관: Vinay P

Jun 15, 2019

Good explanation with a number of real-life cases.

교육 기관: Aishwarya L R

Oct 26, 2019

Good start for the ocean on Marketing Analytics!

교육 기관: Juan P A

Jan 09, 2016

Was good... I would like to see more "Analytics"

교육 기관: Cristina Z

Jun 10, 2017

Very easy introduction to marketing analytics.

교육 기관: Lauran H

Apr 04, 2016

Excellent overview class! Highly recommend!

교육 기관: Avaneesh k

Apr 28, 2019

More content would be more beneficial.

교육 기관: Rakhul N

Aug 28, 2019

Good Beginners course For Marketers!

교육 기관: Hemanth R K

Feb 06, 2019

A good course on marketing analytics