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버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

6,131개의 평가
1,757개의 리뷰

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

최상위 리뷰


2020년 5월 7일

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


2020년 5월 10일

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

필터링 기준:

마케팅 분석의 1,755개 리뷰 중 1551~1575

교육 기관: KOFFI N A Y

2021년 9월 1일

Good instructor, the course and concepts are well explained

교육 기관: Dario M

2021년 6월 10일

Sometimes broad and some times very specific. Good course.

교육 기관: Jignesh P

2020년 5월 16일

Good Course for those who want to learn Marketing Analytics

교육 기관: Arpit R

2020년 7월 27일

wish they taught us R-programming and how to do regression

교육 기관: Natthapong I

2020년 5월 3일

I wish there were more analytic exercises for every topic.

교육 기관: Sergio O

2017년 10월 16일

Quite useful to learn to measure how important a brand is.

교육 기관: Wynona R N

2020년 4월 14일

Good course! Well explained and assignments are just nice

교육 기관: Shabaz A

2020년 7월 18일

It was really a good course, I've learned a lot from it.

교육 기관: Fatima Y

2020년 4월 6일

The professor was really engaging and fun to study from!

교육 기관: Edwin A

2020년 7월 9일

Very good presentation of the topics by the facilitator

교육 기관: SHAYAN G

2020년 7월 15일



2020년 5월 22일

Excellent materials and method of classes and lessons.

교육 기관: Cecil W

2020년 1월 7일

Great primer to prepare for deeper analytical courses.

교육 기관: Ojiaku C

2017년 8월 31일

Great and tasking lectures. The package was worth it.

교육 기관: Melanie Z A O

2021년 3월 21일

The cours is ok for begginers interest on the topic.

교육 기관: Rishabh J

2020년 5월 30일

Course was good but it got little boring in between

교육 기관: Phanita W

2020년 5월 8일

Great experience to learn about Marketing Analysis.

교육 기관: Kishor G

2020년 4월 15일

This could have been more elaborate and explanatory

교육 기관: Kalyani H

2019년 12월 3일

Very helpful in every way. Had great time learning!

교육 기관: Nisha M

2020년 8월 30일

It was quite an informative experience. Thank you!

교육 기관: Lenin L

2020년 7월 21일

Excellent approach, only needs a bit of polishing!

교육 기관: Amit B

2020년 7월 1일

Absolutely nice and understandable weekly classes.

교육 기관: Rahul p

2020년 4월 27일

Good learnings about CLV, Brand Equity, Regression

교육 기관: Vinay P

2019년 6월 15일

Good explanation with a number of real-life cases.

교육 기관: Reiandra B

2021년 4월 18일

Honestly was fun and engaging but also PRACTICAL!