This was a very comprehensive course! Professor Venkatesan's good nature , humor and expertise made many of the classes go by quickly! I do recommend this course to anyone looking to learn more about Marketing Analytics in a manner that is detailed and informative! Thank you, Professor Venkatesan! :)

Class was wonderful and very insightful. It was challenging and I had to work very hard. The only negative, is no access to a professor, mentor, or any other class governance to help you out with questions. Teachers never respond to emails or questions. Otherwise, highly recommended!

I found this was a well-organized fundamental course, despite my slight disappointment that I wanted to gain more knowledge and concepts on some other analysis methods. If you look for analytics course that focuses more on tool or skill, this is not the one.

Extremely useful for beginners. However, it does require a basic understanding of marketing.

My recommendations before starting the course

1) Brush up basic math

2) Brush up basic marketing

3) Get access to Google Analytics (Demo Model) for practical learning

Easy to understand and applies to the project you are working on. Explains why you are doing certain things and what extra can you do when you are working on a marketing analytics project.

A good course to get your basic clear..

I like the course in general, but I think marketing analytics will have many more contents than this course contains. Also, some of the calculations in this course are hard to follow. I like the assignments.

Raj is an entertaining and knowledgable teacher who made this course easy to understand and enjoyable. He uses real world examples and introduces a number of skills, which have inspired me to study further.

Very interesting, very interactive course. I have learnt a lot of new concepts in marketing analytics and it accentuates my willingness to continue my learning in this area. Thank you for the great content!

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

It's a very interesting course. demands study and it has some real life examples that may be really useful. Nevertheless, it could work on more actionable tools for the daily management.

The course gives a very good outline to the basics of marketing analytics and its applications. Not time consuming and application oriented. Would recommend it definitely for starters.

More practice Questions should be there. Also the week-4 content is not that clear due to lack of exact differentiating words. More examples should be included in that.

Very good! Some maths aren't fully detailed so it's hard to know some of the mechanics used but overall this course gives very good insights on Marketing Analytics!

course is awesome but it could be more analytical. more algorithms could have explained in addition to regression. Over all its good. waiting for my certificate

It was great to get basics insights into various marketing analytics tools and terminology. The course was well-paced and structured. Thanks.

The content is very relevant to understand Marketing Analytics. The course is presented through a good enthusiasm, humour at a good pace.

It was a very useful course to brush my marketing skills as well as learn analytics to measure the effectiveness of marketing efforts.

Going good So Far.. Only issue is we did not discuss how we arrived at the numbers shaded in green. Like R Squared and P value.

The course had very practical touch to it. Prof Raj is very adept at explaining idea in a manner that it sticks in your head.

Good intro course to marketing analytics! Professor is a little goofy with his squash, but it's endearing after a bit.

Overall a good course. Offers a lot to learn. However some imp topics must have more detailed explanation.

Great course with amazing examples. Thanks it was great learning different aspects of marketing analytics

never learn this, a basic understanding of marketing. a lot of real examples show the marketing, thanks.

A great course for beginners to learn and start with. Engaging videos and discussions. Loved the course.

I enjoyed the topics studied the assignments were helpful in reviewing the subject of lessons taught.