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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

4.6
1,204개의 평가
293개의 리뷰

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

최상위 리뷰

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

필터링 기준:

마케팅 분석의 288개 리뷰 중 101~125

교육 기관: Muhammad S S

Aug 31, 2019

Loved this course. self paced. 4th and 5 week topics are very knowledgable

교육 기관: Leo B Y

Jun 07, 2019

Too much maths. I nearly died. But I had fun. Thanks Raj, you're the best.

교육 기관: Ali A

Feb 14, 2016

i like it so much, i found it helpful,funny and has a lot of information.

교육 기관: SUMIT K S

Mar 17, 2019

The course was good and detailed made me understand basics of analytics.

교육 기관: Amrita S

Apr 19, 2016

Everythibg under one roof. This was really helpful for my job interview

교육 기관: John W

Dec 31, 2016

Very engaging professor. Thorough and in-depth. Very enjoyable class.

교육 기관: Deleted A

Jun 17, 2017

everything is being explained and taught in a very systematic manner

교육 기관: Gisela R

Mar 12, 2017

Great course to understand the basic elements of Marketing Analytics

교육 기관: 杨星玉

Feb 07, 2016

My first course at Coursera, it's wonderful and exactly what I need.

교육 기관: Yamini B

Sep 12, 2019

The course gave me a broader view of looking marketing in every way

교육 기관: 洪一舟

Sep 02, 2018

The professor, Raj is very cute and nice. Thanks for your teaching.

교육 기관: Monisha S

Oct 22, 2019

It was a paradigm shift to know what Marketing Analytics realy is.

교육 기관: Farshid N

Jul 06, 2018

Organized, easy to understand, smooth flow, well-thought through.

교육 기관: Neeraj G

May 22, 2019

Course is divide into 5 modules, and explain everything briefly.

교육 기관: Daruri V S K

Aug 01, 2018

Made Marketing Analytics simple straight forward and interesting

교육 기관: Nguyen B V

Jul 15, 2017

it is one of the best online courses I have ever participated in

교육 기관: Imteyaz A

Nov 11, 2016

Great course with various aspects of analytics used in marketing

교육 기관: Iraklis P

Nov 17, 2016

Lots of valuable information, very well structured & presented.

교육 기관: Dhaval K B

Sep 10, 2019

A great course to start understanding the basics of analytics.

교육 기관: Juan C I

Mar 23, 2017

It is a very clear and easy to learn course. 100% recommended.

교육 기관: sara

Sep 30, 2017

Rich methodology and detail interpretation, highly recommend~

교육 기관: Salma B

Aug 03, 2017

It's great course and it focuse on the real life situations.

교육 기관: Mai O

Mar 20, 2020

Outstanding class! Loved the professor and learned so much!

교육 기관: Surya N

Jun 10, 2019

Excellent course and very good explanation of the concepts.

교육 기관: Samrat U

Oct 22, 2019

The course was exceptionally good. Really helped me a lot!