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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

4.6
별점
2,805개의 평가
820개의 리뷰

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

최상위 리뷰

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

필터링 기준:

마케팅 분석의 855개 리뷰 중 276~300

교육 기관: Luis A S C

Mar 27, 2020

Great course, great teacher great learning. Definitely a starting point to dive into analytics.

교육 기관: Anthony B

Nov 03, 2017

Learned different aspects and work that goes into detailed, well informed marketing decisions.

교육 기관: Vipul K K

Apr 24, 2020

It was very great learning from Coursera, everything was covered well with proper explanation

교육 기관: Gunjan P

Oct 03, 2017

The trainer is quite great in explaining concepts along with being very clear and engrossing.

교육 기관: Saurabh M

Apr 24, 2020

it was great learning , provided lots of insights on marketing and it analytics

THANK YOU SIR

교육 기관: Hiteshwar R B

May 24, 2020

Raj sir is a genius in is domain. Looking forward for more advanced course on the same Sir.

교육 기관: Abhishek S

Apr 15, 2020

Its a really good course and Thanks to the instructor for making it very crisp and exciting

교육 기관: GOKUL K C S

Apr 09, 2020

it was good we had some new learning it is good if we want some learning here good platform

교육 기관: Janitta I

May 23, 2020

I love Raj! I have known nothing about marketing but I can learn and it turns out so well!

교육 기관: Sreenesh R B

May 20, 2020

Good course to understand what goes behind a marketing campaign. How to analyse market etc

교육 기관: Sandra S K

May 12, 2020

Absolutely brilliant course for a novice into understanding how to read between the lines!

교육 기관: ASHMI C

Apr 18, 2020

nice concept, more weeks can be added regarding calculation CLVs may be from other methods

교육 기관: Aakash J

Apr 08, 2020

A very Good COURSE ON Marketing Analytics ,lots of thing learnt such as effect Sales Lift.

교육 기관: Shang K v

May 27, 2020

This course gives you a deep insight on how companies operate when it comes to marketing.

교육 기관: Manoj M

May 06, 2020

very interactive course with various real life data examples to understand the techniques

교육 기관: Shipali R

May 10, 2020

This course gave me lots and lots of insight about the business and the marketing world.

교육 기관: Chad P

Apr 28, 2020

Learned so much and really enjoyed the presentation style. Great educational experience!

교육 기관: Kanat

Apr 25, 2020

Good explanation and sample. this knowledge will benefit me on how to evaluate execution

교육 기관: Franco A L L

Apr 24, 2020

Allowed me to understand the foundations of marketing analytics with a dynamic approach.

교육 기관: Jyotsna A

May 04, 2020

Though i hate every form of math, the instructor makes it fun and very understandable!!

교육 기관: ANIKET T

May 17, 2020

It's well explained course with good learning experience. Must do for every Marketeer.

교육 기관: vipin

May 14, 2020

one of the best teacher is in this course so if u want to take this course go for this

교육 기관: Christian Y K

May 04, 2020

Really challenging due to my engineering background but course contents made possible.

교육 기관: Bhavesh H S

Apr 27, 2020

Thank you so much Mr. Rajkumar Venkatesan Sir for providing maketing analytics course.