2020년 8월 4일
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
2019년 1월 30일
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
교육 기관: María d l Á Á P•
2020년 8월 16일
I really like the course. I would have loved to see more practical examples for each week, specially for week 5, maybe in the form of reading materials. I also noticed that some of the test had questions that weren't completely clear, specially week 3, but it's not a big deal, just a bump in the road. Overall, it was a great course.
교육 기관: Vinayak M•
2020년 2월 11일
The course is extremely accurate and to the point, it will strike you in the right places and will have you hooked for learning more. The ease with which the course has been made and the topics have been explained with such fluency, especially the way the models have been explained and the real life examples make it a great course.
교육 기관: Christos F•
2018년 8월 18일
I found the course amazing. It was well structured and presented by the tutors. It has a lot of slides to cover the theory as well as extra paper for further reading. I acknowledge though that its goal was to give somebody the big picture about Customer Analytics. Further study is required to appreciate in depth the theory taught.
교육 기관: Shiaw-Ling L•
2017년 3월 16일
A great introduction to the important numbers to understanding consumer behavior -- both passively and in actively pursuing user behavior feedback. This isn't just a course that's great for marketers, it also benefits people thinking about product and development in helping to shape their understanding of who they are creating for.
교육 기관: Mayank S•
2020년 5월 30일
Very nice overview about marketing analytics, but I would have loved to see in action the algorithms being used on a larger dataset using computing technologies, but I can't complain because the instructors had already told this course will not be going into the technicalities and would rather be more focused towards the concepts.
교육 기관: Kohil N•
2019년 8월 20일
This was a very interesting course. I had a chance to learn from some best teachers. It gave me insights on market practices and know a lot about customer behavior and predictive analysis. I liked how in every lecture it was always something new and valuable to learn. I would like to finish all the courses included in the theme.
교육 기관: Ajay L•
2017년 10월 11일
Content was good. Mostly theory though. All the lecturers were top notch. Although, Prof. Berman's lecture was a bit confusing and difficult to grasp (several lines were repetitive and he was very fast at times in speaking). Had to go through the notes to understand his points. Others were very interactive, lively and enjoyable.
교육 기관: Robbie L•
2020년 5월 5일
Really enjoyed the material. Instructors made it interesting. Real world examples were very helpful (Amazon, Netflix, Amex, etc). However, the quiz questions never quite seemed to relate to the material. There were often terms or phrases in them that were never mentioned in the videos/slides. Other than that, well done. Thanks!
교육 기관: Angela M•
2018년 7월 3일
Very good introductory course to the high level concepts of customer analytics and interesting insights into how some companies are using it. Whets the appetite for getting more hands on with the models. It was a nice follow on from the Introduction to Marketing course from the Business Foundations specialisation (also Wharton)
교육 기관: Malik P•
2017년 8월 22일
A terrific introduction and snapshot into Analytics combined with Marketing and how important its role is in today's digitized world. It emphasized the value of better decision making by gaining command over data and using it to predict and prescribe future actions to derive optimal profits and customer retention. Thank you.
교육 기관: Tadeo C M•
2020년 4월 16일
The course exceeded my expectations. The University did a great job at keeping me engaged, while at the same time teach me a variety of new information/skills. My favorite professor was Eric Bradlow, he was very informational and entertaining. Hope this review makes a good addition to your "Data Collection" for this course!
교육 기관: Shafina H•
2022년 6월 2일
Peter Fader really inspires me. I enjoy the course very much! For many years working in a marketing and advertising companies as a designer, my managers doesn't believe that analytics and our ideas don't align. With this knowledge, I hope to provide new insights into my field as I would like to help small businesses grow.
교육 기관: Katherine J M•
2020년 5월 27일
What an amazing course! I do not come from a data analytics background so this was relatively new information for me. Each professor carefully and articulately laid out fascinating customer analytics topics that made the content digestible. I can't wait to continue learning about analytics! Thanks for the awesome course!
교육 기관: Paul S•
2019년 9월 2일
Thank you for producing this course. I really enjoyed learning about different research methods. It was the first time I had come across the Net Promotor Score, which is superb. Predictive modelling methods and the future of how data will be used and in many cases is already being used, was also particularly interesting.
교육 기관: David A R D•
2018년 8월 31일
Excellent course, I think one of the things I really like the most was that very complicated subject are explained in a very simple and didactic way. Videos, papers and exercises are full of interesting information and Quiz are not simple. Application module is mind blowing... Can wait to do the next course..... David.
교육 기관: Thanush K•
2015년 10월 18일
One of the best courses i took. This gave a lot of new sense about data and it serves as a platform connecting marketing and analytics. Thanks to Coursera and Wharton for giving me an opportunity to learn about customer analytics . I want more courses from Wharton.
교육 기관: Tanmay S•
2019년 6월 26일
Wow! such an amazing course, thinking deeply about the customers, their behaviour, their way of looking at the different things.
I loved it, in fact, I want to study more about it and would like to pursue MBA from this b-school
thanks to all professors for this course.
You all delivered the content in an interactive way!
교육 기관: Nitin A•
2019년 3월 28일
Good content, gives a basic understanding of what customer analytics is and how it has helped businesses in collecting data, exploring it, analysing it, making predictions to optimize and then taking business decisions based on those predictions. Needless to mention, the faculty that delivers the course is excellent.
교육 기관: Aniket P•
2022년 3월 26일
Nice and well-catered course to current standards. this has helped me in my individual assighments, In my current MBA cours. The structure is good for the dependancy of the next lecture. the quiz, are intuitive and helpful. having the ability to download the course is an add-on in no network areas to keep learning.
교육 기관: Yufan S•
2020년 4월 28일
There are more wonderful concepts to show management science. It is the best one to introduce customer analytics to me. Keep in mind: better data, data exploration, optimization and making decisions. Excellent lectures from the professors! Maybe have a face to face meeting is a dream, but dreams could come true.
교육 기관: Ali Z•
2020년 3월 23일
The mindset shift you will have after going through the different modules is like a riding a roller coaster where each corner hides some more interesting learning than the one before; the way the presenters organized and presented the materials made room to grasp all the information and learning in a smooth way.
교육 기관: Yifan L•
2020년 3월 21일
Through the learning process of Customer Anlytics, it really provides me with some insight of how to utilized customer data in business applications. There are some intersting and meaningful inspirations from servearl industries. I guess I would start to think deeply in my future careers. Thanks for the sharing.
교육 기관: Abhinav S•
2020년 8월 23일
It is very interesting and informative. Personally, I have learned a lot in this course. Most of the topics are new, latest and signify the practical examples in the near future. The knowledge gained after passing this course will provide a broad prospective over the various analytics and their implementation.
교육 기관: Ian A•
2020년 2월 23일
Great overview of Customer Analytics. Companies are making decisions on a customer by customer basis, this course covers how this is being done and what we need to do to remain competitive. If you like I thought that decisions were still being done on an aggregate basis this will be an eye opening experience.
교육 기관: 刘峰•
2019년 3월 3일
The Customer Analysis course is very helpful to me. It not only allows me to learn how to describe, understand and develop the tools needed for analysis, such as questionnaires, but also the understanding of the customer's own dimensions. Thank you very much for the wonderful courses offered by the professor!