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다음 전문 분야의 5개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 12시간 필요

권장: 4 weeks of study, 1-2 hours/week...


자막: 영어, 베트남어, 아랍어

귀하가 습득할 기술

Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship

다음 전문 분야의 5개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 12시간 필요

권장: 4 weeks of study, 1-2 hours/week...


자막: 영어, 베트남어, 아랍어

Course을(를) 수강하는 학습자

  • Entrepreneurs
  • Systems Engineers
  • Financial Advisors
  • IT Managers
  • Creative Directors

강의 계획 - 이 강좌에서 배울 내용

완료하는 데 21분 필요

Introduction and Course Materials

3개 동영상 (총 21분)
3개의 동영상
0.2 What Is Entrepreneurship?5m
0.3 Can You Teach Entrepreneurship?6m
완료하는 데 3시간 필요

Module 1: Introduction to Entrepreneurship

9개 동영상 (총 137분), 2 readings, 1 quiz
9개의 동영상
1.2 Profile of the Entrepreneur5m
1.3 Entrepreneurship in Established Firms18m
1.4 Venture Creation's Role in Society8m
1.5 Types of Enterprises5m
1.6 Technology Entrepreneurship14m
1.7 Impact Entrepreneurship13m
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15m
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32m
2개의 읽기 자료
PDFs of Lecture Slides10m
Audio Interviews with the Founders of Terrafugia and Wanderu10m
1개 연습문제
Module 1: Introduction to Entrepreneurship Quiz20m
완료하는 데 2시간 필요

Module 2: Opportunity Analysis

7개 동영상 (총 91분), 2 readings, 1 quiz
7개의 동영상
2.2 Push and Pull and the Sources of Innovation13m
2.3 Customers as Sources of Opportunities16m
2.4 Importance of the Idea (VIDE Model)13m
2.5 Assessing Opportunities7m
2.6 The Tournament Approach7m
(Optional) From Idea to Opportunity: Interview with Amy Errett24m
2개의 읽기 자료
PDFs of Lecture Slides10m
Audio Interviews with Founders of TemperPack and Of Mercer10m
1개 연습문제
Module 2: Opportunity Analysis Quiz20m
완료하는 데 2시간 필요

Module 3: Markets, Need-Finding and Planning

8개 동영상 (총 107분), 2 readings, 1 quiz
8개의 동영상
3.2 Understanding User Needs26m
3.3 Competitive Analysis9m
3.4 Generating Ideas with Individuals and Groups4m
3.5 Planning: Assumptions11m
3.6 Planning: Discovery Driven Planning17m
3.7 Planning: Discovery Driven Planning Worksheet8m
(Optional) Talent Management and Development: Interview with Jackie Reses15m
2개의 읽기 자료
PDFs of Lecture Slides and Better Desk Spreadsheet10m
Audio Interview with Founders of Minibar and Relay Rides10m
1개 연습문제
Module 3: Markets, Need Finding and Plannning Quiz20m
완료하는 데 2시간 필요

Module 4: Pitching, Testing, and Prototyping

8개 동영상 (총 97분), 2 readings, 1 quiz
8개의 동영상
4.2 Testing your Idea: Customer Interviews9m
4.3 Testing your Idea: Surveys17m
4.4 Creating a Prototype: Physical Goods19m
4.5 Creating a Prototype: Software17m
4.6 Creating a Prototype: Services4m
4.7 Summary and What's Ahead1m
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20m
2개의 읽기 자료
PDF's of Lecture Slides10m
Audio Interview with Founders of Caviar10m
1개 연습문제
Module 4: Pitching, Testing and Prototype Quiz20m
481개의 리뷰Chevron Right


이 강좌를 수료한 후 새로운 경력 시작하기


이 강좌를 통해 확실한 경력상 이점 얻기

Entrepreneurship 1: Developing the Opportunity의 최상위 리뷰

대학: GGDec 4th 2018

Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.

대학: AGMay 5th 2017

'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.



Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management

Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School

David Bell

President and Co-Founder at Idea Farm Ventures (IFV)

Kartik Hosanagar

Wharton School

David Hsu

Richard A. Sapp Professor of Management
The Wharton School

펜실베이니아 대학교 정보

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

기업가 정신 전문 분야 정보

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
기업가 정신

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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