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Introduction to Marketing(으)로 돌아가기

펜실베이니아 대학교의 Introduction to Marketing 학습자 리뷰 및 피드백

11,706개의 평가

강좌 소개

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

최상위 리뷰


2021년 4월 29일

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


2015년 12월 2일

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

필터링 기준:

Introduction to Marketing의 2,256개 리뷰 중 2001~2025

교육 기관: Ravishu A

2016년 1월 9일

A good starting point to build up the fundamental basics needed for further detailed study in the field of marketing.

교육 기관: Lovepreet S

2021년 6월 22일

G​reat course! Gives the student a good idea of what marketing is all about. The format is also effective and clear.

교육 기관: Thomas H

2019년 9월 3일

Very good introduction to the topic for someone who only understood marketing from the perspective of the consumer.

교육 기관: Nimalan D

2019년 4월 26일

Course content is really good and very practical.

Wish there is a downloadable PDF material of the lecture contents.

교육 기관: Agustin R L R

2018년 11월 22일

Great instructors, clear information and explanations, some of the related youtube videos are a bit outdated tough.

교육 기관: Ramnath S

2019년 11월 21일

could use more examples of the concepts; maybe as example problems to work through. Similar to the exam questions.

교육 기관: Signý B

2018년 10월 25일

Some of the material... is really really old. but I do like a lot of the explanation and the videos are well done.

교육 기관: Faiz A

2016년 12월 28일

Great course overall.

Could do with some more examples/content from the Professional Services / Consulting sector.

교육 기관: John M

2021년 2월 15일

Would like some more in depth examples and Week 5 felt like it was a last minute addition. Overall very pleased.

교육 기관: Brandon M

2017년 7월 8일

Informative course, but I would have liked more quizzes or something else to break up all of the video lectures.

교육 기관: Marian M

2017년 6월 5일

I liked the mix of professors and the multiple choice questions mixed into the video to check for understanding.

교육 기관: Rahul N

2016년 5월 24일

Really great course.... shows insight into what goes into the marketing of everyday products around the world

교육 기관: Anthony Y

2016년 5월 18일

Solid course. Clear, concise, informative with the right amount of interactivity. Very high quality lectures.

교육 기관: Yevhen S

2020년 4월 25일

In general, the course is very good. However, it would be nice to split the third topic into several weeks.

교육 기관: Orhan O M

2019년 8월 12일

Final exam questions were a bit hard because some relevant information have not been given in the lectures.

교육 기관: yosanon

2018년 3월 25일

I totally learned something new, lots of things I have never been heard of before are taught. Thanks a lot.

교육 기관: Juhi T

2020년 6월 8일

For a newbie. It was a great start. Will keep upgrading and learning more marketing and digital marketing.

교육 기관: Bassem A F

2019년 12월 3일

Very useful course for someone who want to start marketing or business specialization or want to study MBA

교육 기관: Carolina S

2016년 8월 10일

Excellent introduction to Marketing with many real-world examples students can relate the theory back to.

교육 기관: Neha M

2020년 6월 7일

Liked all the content, just week 3 was quite heavy, could have been more descriptive and less text heavy

교육 기관: Alana C

2018년 2월 21일

Really good introductory primer. There was a lot of info and wish there was a slides/notes pdf included.

교육 기관: Leo R

2016년 6월 21일

Great course. The content is well organised that students can easily follow through at their own pace.

교육 기관: Chirag S

2021년 4월 11일

Course is good. Would have liked some more content and slides which would improve knowledge retention

교육 기관: Ujval

2018년 6월 26일

Good course to start off, latest content based on what is changing in the industry can be introduced.

교육 기관: Susan A

2017년 9월 21일

The instructors were fantastic and the quality of video excellent!

Learned so much, a great refresher!