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펜실베이니아 대학교의 Introduction to Marketing 학습자 리뷰 및 피드백

11,706개의 평가

강좌 소개

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

최상위 리뷰


2021년 4월 29일

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


2015년 12월 10일

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

필터링 기준:

Introduction to Marketing의 2,256개 리뷰 중 2176~2200

교육 기관: Uche N

2016년 4월 7일

Nice course

교육 기관: Pablo S

2017년 9월 2일

very good!

교육 기관: Garik K

2016년 2월 28일

Thank you!

교육 기관: HELMY M H A

2016년 10월 25일

thank you

교육 기관: Lokesh N

2017년 2월 26일


교육 기관: srinikhila s

2021년 8월 5일


교육 기관: Shraddha B

2020년 8월 6일


교육 기관: Vanishri

2020년 7월 3일


교육 기관: J B V S K

2019년 4월 16일


교육 기관: T.Sai N B

2015년 11월 5일


교육 기관: Mustapha N

2020년 8월 2일


교육 기관: Catherine P

2016년 4월 12일


교육 기관: Frances W

2017년 3월 15일

Would have liked there to be more Q&As throughout the course videos. Really helps students learn/grasp content when interacting with it (via multiple choice, not just rhetorical questions) as we go. The video also looses a lot of its purpose when it's only a close-up of the professors. Being able to see the professors and personalizing the message it is great, but I think there could have been more supporting content (e.g. drawing on screen, pointing, diagrams etc.). Also, whenever there was a link on the video (like the youtube link in Prof. Bell's section), it was not a clickable link. Would have also liked to see what questions I got right/wrong on the quizes and exams so that I could learn from them.

교육 기관: Aleksei B

2016년 7월 22일

Topics on the course are somewhat "scattered": the first week gives some important fundamentals of marketing, but the rest are quite specific. As a results, the course lacks certain system and approach of creating the system view onto subject. The lack of links/downloadable course materials also makes it less convenient, especially when it comes to accessing some video links shown in the course: additional time is spent just for retyping them. Having lecture slides and lists of external sources also could be useful.

교육 기관: David R

2017년 2월 5일

This course has some good content (Barbara Ward's parts are excellent), but the instructional designer did not do a great job. There is an obvious lack of attention to detail - quizzes pop up in mid-sentence, tests include material that is not covered yet (or at all), and speakers refer to topics that other lecturers covered (which they didn't). This mars the brand of both Wharton and Coursera. Step it up a level and get the details right!

교육 기관: Matthew V

2018년 7월 28일

Material felt high-level and introductory. Seems useful for supplementary education for non-business students or people who want a gentle introduction. Using 20th-century style teaching tactics – dry lectures, emphasizing rote memorization, lack of directly applying knowledge – as well as the high-level information introduced keeps the course from being overly valuable.

교육 기관: Joshua P

2016년 3월 20일

First 2 lessons were easy to follow, and gave relatable information. 3rd lesson was trying to explain topics that required technical and analytical explanations, but the course isn't long enough for that type of learning. Keep it high level and easy to connect with real life. 3rd lesson was easy too follow but personally, I did not find it all that interesting.

교육 기관: Alice G

2020년 3월 21일

I value week 2 course most. Week 4 and 5 are too simple for Master students. If this course would provide slides, reading materials and explanation of quiz, it will be better.

I feel inconvenient to guess the correct answer when I chose the wrong option. There is no explanation or correct answer after quiz.

Still, thank for providing this class for beginners.

교육 기관: michael N

2020년 7월 20일

I found that listening to pro Kahn was easier than note taking because the text from her lecture wasnt always correct; a bit of stuttering and waffling made it hard to re-read my notes. pro fader was the best; he was concise and coherent. Pro Raju made me fall asleep a few times. found his lectures pretty boring. Long winded powerpoint presentations.

교육 기관: Marice

2018년 10월 27일

Info was clear enough for beginners without any business foundation. However, the videos seemed to be shot at 2013, which was a bit too outdated. Nowadays we have social marketing, A.I. etc.. Would love to see if Coursera could do an update, and would love to attend professors' class again if they are talking about A.I. Marketing. (laugh)

교육 기관: Joonik K

2018년 4월 8일

I was expecting a lecture with a tight and well-defined course, but I had a feeling that the many different ideas presented weren't closely related with each other, giving a feeling of disorganization.

However, I still was able to learn the primary and important pricples of marketing, and I still would recommend this lecture to a friend.

교육 기관: Lutz E

2016년 6월 3일

Has some very interesting topics. If you don't know anything about marketing in the beginning, you won't after this course either. If you already had a good marketing course in the past, this one might be a worthwhile addition. Like the other Wharton business foundation courses severely shortened compared to the initial installments.

교육 기관: Kelsey K

2021년 9월 13일

Overall, the ideas discussed were very helpful. However, a lot of the content, especially in week 3, was not beginner friendly and there was too much crammed into the week. Also, the slides/videos could be more organized. Week 2 did an excellent job at this,

교육 기관: Nimish S

2016년 7월 21일

A good introductory course especially if completing the business foundations series. But if not, this course delves to deep into new(almost cutting edge and original) practices in marketing while totally omiting conventional methods

교육 기관: Nikita P

2017년 9월 24일

Nice course to get some introductory information about marketing. However, the course emphasizes too much on branding, which is probably not the most essential part of marketing to be covered in such an overview course.