How to Use the QSPM to Analyze and Set the Right Strategy

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Coursera Project Network
학습자는 이 안내 프로젝트에서 다음을 수행하게 됩니다.

Explore the key components of your operational activities that determines your competitiveness

Demonstrate the step-by-step approach of computing the key determinants of your strategic decisions

Apply the methodological approach of setting the optimal strategy amid feasible alternative considerations

Clock2 Hours
Intermediate중급
Cloud다운로드 필요 없음
Video분할 화면 동영상
Comment Dots영어
Laptop데스크톱 전용

In this 2-hour long project-based course, you will learn how to analyze, and set the right strategic direction for your organization with Quantitative Strategic Planning Matrix (QSPM). The QSPM is designed to assess and determine the extent that alternative strategies enable the firm to effectively take advantage of external opportunities, mitigate external threats, capitalize on internal strengths, and improve upon internal weaknesses. As a strategic-management tool, the process can be described as an objective, logical, systematic approach for making major decisions in an organization. In order to analyze and set the right strategy for our organization, we will use a spreadsheet to sketch, conduct the analysis, and determine the best strategic direction, among other alternatives. Also, for us to practically demonstrate how to apply the QSPM to set the optimal strategic direction, we have created an energy services company we want to use for the analysis. The idea is to give you a template that would enable you to apply the model to analyze any organization. The project is for business leaders who want to set optimal strategic direction for their organizations given other competing alternatives. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to design, analyze, and set the optimal strategy for your organization using the QSPM

개발할 기술

strategyManagementEntrepreneurshipInnovationLeadership

단계별 학습

작업 영역이 있는 분할 화면으로 재생되는 동영상에서 강사는 다음을 단계별로 안내합니다.

  1. Explain the QSPM

  2. Determine the external factors for your organization

  3. Determine the internal factors for your organization

  4. Analyze feasible strategic alternative for your organization

  5. Conclude analysis of feasible strategic alternative for your organization

  6. Determine the optimal strategy for your organization

  7. Synthesize with the QSPM framework

안내형 프로젝트 진행 방식

작업 영역은 브라우저에 바로 로드되는 클라우드 데스크톱으로, 다운로드할 필요가 없습니다.

분할 화면 동영상에서 강사가 프로젝트를 단계별로 안내해 줍니다.

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자주 묻는 질문

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