About this 전문분야
최근 조회 12,847

100% 온라인 강좌

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 일정

유연한 마감을 설정하고 유지 관리합니다.

초급 단계

No prior knowledge of background is required to complete this specialization.

완료하는 데 약 2개월 필요

매주 5시간 권장

영어

자막: 영어

배울 내용

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    How to navigate the music business as an independent artist, including how to network, leverage social media, and launch a crowdfunding campaign

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    Discuss how the music business functions, including the various roles within the business, contract agreements, and how artists make money

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    Discuss the exclusive rights granted by copyright law and explain how to leverage those rights as a creator

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    Leverage skills used in musicianship to become a more effective entrepreneur

귀하가 습득할 기술

CopyrightMusicSocial MediaBusinessEntrepreneurship

100% 온라인 강좌

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 일정

유연한 마감을 설정하고 유지 관리합니다.

초급 단계

No prior knowledge of background is required to complete this specialization.

완료하는 데 약 2개월 필요

매주 5시간 권장

영어

자막: 영어

How the 전문분야 Works

강좌 수강

Coursera 전문 분야는 기술을 완벽하게 습득하는 데 도움이 되는 일련의 강좌입니다. 시작하려면 전문 분야에 직접 등록하거나 강좌를 둘러보고 원하는 강좌를 선택하세요. 하나의 전문 분야에 속하는 강좌에 등록하면 해당 전문 분야 전체에 자동으로 등록됩니다. 단 하나의 강좌만 수료해도 됩니다. — 학습을 일시 중지하거나 언제든 구독을 종료할 수 있습니다. 학습자 대시보드를 방문하여 강좌 등록 상태와 진도를 추적해 보세요.

실습 프로젝트

모든 전문 분야에는 실습 프로젝트가 포함되어 있습니다. 전문 분야를 완료하고 수료증을 받으려면 프로젝트를 성공적으로 마쳐야 합니다. 전문 분야에 별도의 실습 프로젝트 강좌가 포함되어 있는 경우 각 강좌를 완료해야 프로젝트를 시작할 수 있습니다.

수료증 취득

모든 강좌를 마치고 실습 프로젝트를 완료하면 취업할 때나 전문가 네트워크에 진입할 때 제시할 수 있는 수료증을 취득할 수 있습니다.

how it works

이 전문분야에는 4개의 강좌가 있습니다.

강좌1

Music Business Foundations

4.9
1,131개의 평가
291개의 리뷰

This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future. What you'll learn: -- The basic history of the music industry and today's business trends -- How recording agreements are formulated -- The basics of copyright law as it pertains to the music business -- The role of agents, managers, attorneys, and specific business entities

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강좌2

Building Your Career in Music: Developing A Brand and Funding Your Music

4.6
113개의 평가
17개의 리뷰

This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding. The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry.

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강좌3

Copyright Law in the Music Business

4.8
79개의 평가
13개의 리뷰

In this course taught by E. Michael Harrington, students will learn the basis for copyright including what is and is not covered by copyright law. This course will help clarify what rights artists have as creators as well as what the public is free to take from their work. Students will also learn what to do if someone copies their work and what to do if they are accused of copying someone else. Finally, the course will discuss how technology has changed copyright for the better (and worse) and how copyright laws may change in the coming years.

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강좌4

Creativity And Entrepreneurship

4.7
58개의 평가
7개의 리뷰

Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation. Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course features interviews with world renown entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists and chefs as they discuss parallels between the creative and entrepreneurial journeys. The course approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock. Creativity & Entrepreneurship applies concepts from the creative and musical creation process, such as observing, prototyping, iterating and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field. Creativity & Entrepreneurship is about the side of entrepreneurship you won’t learn at a business school but, instead, in the music studio. What you'll learn: How to approach your career or startup as if learning a musical instrument Why entrepreneurship, like creativity, is something we all possess How to apply “the musician mindset” as means to collaboration and creative problem solving Why songwriting is a perfect parallel to career and product development Why there’s more to entrepreneurship than business plans and spreadsheets much like there’s more to music than scales and lead sheets

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강사

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John P. Kellogg

Assistant Chair
Music Business/Management
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Leah Waldo

Course Author
Berklee Online
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E. Michael Harrington

Course Author
Berklee Online
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Panos Panay

Course Author
Berklee Online

버클리음악대학교 정보

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

자주 묻는 질문

  • 네! 시작하려면 관심 있는 강좌 카드를 클릭하여 등록합니다. 강좌를 등록하고 완료하면 공유할 수 있는 인증서를 얻거나 강좌를 청강하여 강좌 자료를 무료로 볼 수 있습니다. 전문 분야 과정에 있는 강좌에 등록하면, 전체 전문 분야에 등록하게 됩니다. 학습자 대시보드에서 진행 사항을 추적할 수 있습니다.

  • 이 강좌는 100% 온라인으로 진행되므로 강의실에 직접 참석할 필요가 없습니다. 웹 또는 모바일 장치를 통해 언제 어디서든 강의, 읽기 자료, 과제에 접근할 수 있습니다.

  • There are 4 courses in this specialization and each course is 4 weeks. In total, the specialization should take about 16 weeks to complete.

  • There is no background knowledge required to complete this specialization.

  • While a specific order is not required, we recommend completing the courses in the following order: Music Business Foundations, Navigating the Music Business, Copyright Law in the Music Business, and Creativity and Entrepreneurship.

  • No.

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