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Joseph T. Yun is the artificial intelligence and innovation architect for the University of Pittsburgh. He also is a research professor of electrical and computer engineering in the Swanson School of Engineering, University of Pittsburgh. Yun’s research is primarily focused on novel data science algorithms, user-centric analytics systems, and societal considerations of AI-based advertising and marketing (e.g., privacy, ethics). Yun is the principal investigator of the Social Media Macroscope, which is an open research environment for social media analytics (socialmediamacroscope.org). He is also an affiliate of Pitt Cyber and the Collaboratory Against Hate.