In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.
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캘리포니아 대학교 데이비스 캠퍼스
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
- 5 stars57.89%
- 4 stars21.05%
- 3 stars10.52%
- 2 stars5.26%
- 1 star5.26%
ANNUAL CAMPAIGNS: BUILDING A CASE FOR SUPPORT의 최상위 리뷰
It is a good course. Highly detailed. Thorough. Some small issue around microsoft excel bias but
I think the info was good. However, I am extremely frustrated with the lack of participation so I can get my assignments graded, as well as grading others.
Fundraising and Development 특화 과정 정보
Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals.
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