I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.
For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
교육 기관: Pitchaphorn N•
There are more podcasts with no subtitles. Other foreigners like me may be caused by language barriers. But it's ok.
교육 기관: Алексей Л•
Since I don't know enough English, and half of the course is podcasts without subtitles, I didn't see this half
교육 기관: Phil W•
Good general content, but a lot of incomplete video sections with speakers named who do not appear.
교육 기관: Jenna-Lee•
I really enjoyed the presenter who was engaging and interesting. I didn't enjoy the podcasts.
교육 기관: Ayisha L•
Good! But, there were lot of books you had to read as quoted and very less video engagement.
교육 기관: Elizabeth L M•
The course was quite thorough, but the materials often repeated themselves.
교육 기관: Mandy W•
Lots of good information, could def trim the fat. Its very repetative.
교육 기관: Parth B S•
First 2 Weeks are okay...
Audio podcasts are boring from third week...
교육 기관: Katrina M•
Not very thorough on what to do and how to execute what you learn.
교육 기관: Soraia M•
It was a good experience to update my marketing knowledge
교육 기관: Sujit D•
This course is very important in marketing sector..
교육 기관: vinodkumar•
Good one, Good for beginners for content writers.
교육 기관: Khoi N•
Should include more about digital video
교육 기관: Sally P•
Lots to read, little practise.
교육 기관: yash•
it should having more stuff
교육 기관: MUHAMMAD A Q•
It can be more interactive.
교육 기관: Ranjith R•
Couldn't find the podcast
교육 기관: GiuliaTubiello•
Loved the readings.
교육 기관: neehal b•
It was average
교육 기관: Hasib U•
교육 기관: ZHANG Y•
교육 기관: Kseniia K•
Sonia is a great presenter, but the content (ironically), execution and grading system made this course one of the worst I've ever taking (on Coursera and beyond).
1) The content jumps from beginner level (explaining the basic frameworks, differences between attraction and action content, etc.) to pretty advanced (discussing metrics without even explaining what they mean). Also, a decent share of the whole content is repeating what has already been said.
2) Completing the course takes way more time than you expect. All because of the countless podcasts you won't be aware of before you get to them (not the mention it's not explicitly stated where, when and how you are supposed to find them). Also, no notes, no reviews after, no summary of the podcasts.
3) The majority of reading references are Copublogger short books - again, you'll have to spend way more time going through each and every one of them if you want any further explanation (this is, apparently, counts as podcast "notes"). Instead of providing students with a short summary (or a concise article), they send you a 50-page book.
4) Ridiculous grading system. First, only two other students will decide your grade that worth 30% of the final grade. Second, the most heavy-weighted criteria are purely subjective ("How effectively does the learner match the image of the avatar with the demographic and bio description? - N/A / Very poorly / Poorly / No opinion / Effective / Very effective" - this is a real example from that submission).
I'm discouraging you from taking this course (I did learn something new) but rather want to spare you many moments of despair and rage this course caused.
교육 기관: Alex D•
Quite literally the worst course of all time. I really tried to enjoy this course. I poured time into and read the readings but I've just come to the conclusion that you can live without it. A complete waste of time done by Sonia Simone who just can't wait to provide and bestow gargantuan and colossal praise on her lord and savior, the king of content marketing himself Mr. Brian Clark!
My god that was dreadful, he's a man with a blog that Jesus on a surfboard. Not exactly the gold standard for unique individuals. But this is not hate for Brian, he seemed like a normal person in the dreadfully boring podcast sessions that you'll be required to sit through.
For a course that talks about engaging your audience they sure did their best to make it as bland and unoriginal as it could have been. Please do much better next time. You have a good base, just a flat out terrible way of executing.
교육 기관: Back K•
The course is exceptional, I have learned so many things regarding marketing, content writing and strategic use of it. There were amazing exercises to understand profiling my niche and how to write compelling headline. Each and every piece of knowledge was great. For this I gave 2 starts, I would have given 5 stars if the author of the content would not have attacked and profiled my country, Romania in the content, with allusion that Romania is a country of IT law infringers. THIS IS HIGHLY UNETHICAL, RACIST AND PREJUDICIVE AGAINST MY COUNTRY. I am surprised that Coursera did not react till now to change anything in this direction. Maybe because this kind of talk is highly approved and accepted.
교육 기관: Kenneth S D•
Good: Exclusive Learning Materials and Assigments that ensure you have a foundation for writing persuasive and actionable content. Bad: No flow to learning experience. Videos don't have guest lectures, you must go on an easter egg hunt for the mp3 that complement them and they aren't available on the mobile version. No teachers available, so don't expect feedback on your work. It's blind leading the blind in this course. If you are a self-learner, it's perfect. If you need training wheels, this might not be the best course for you. I highly recommend this course for his content but I strongly discourage it for learning. This course is basically and interactive library, not a classroom.