This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
제공자:
The Strategy of Content Marketing
캘리포니아 대학교 데이비스 캠퍼스이 강좌에 대하여
최근 조회 361,100회
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
중급 단계
완료하는 데 약 19시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 세르비아어, 이탈리아어, 베트남어, 독일어, 러시아어, 영어, 스페인어
직원에게 수요가 높은 기술을 교육하면 회사가 이점을 얻을 수 있습니까?
비즈니스를 위한 Coursera 경험해 보기귀하가 습득할 기술
- Management
- Content Marketing
- Copywriting
- Writing
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
중급 단계
완료하는 데 약 19시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 세르비아어, 이탈리아어, 베트남어, 독일어, 러시아어, 영어, 스페인어
직원에게 수요가 높은 기술을 교육하면 회사가 이점을 얻을 수 있습니까?
비즈니스를 위한 Coursera 경험해 보기
제공자:
캘리포니아 대학교 데이비스 캠퍼스
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
The Content Marketing Ecosystem
In this module, you will be introduced to the content marketing ecosystem. You will be able to define what content marketing is and explain why it is important in today's market. You will discover the purpose of what content should be able to do and what makes content effective. You will discover the importance of how your own professional brand can play in the importance of your company's content marketing strategy and you will build your own professional brand. You will build a personal website to help build your brand and in the final lesson, you will be able to discuss the editorial process for content and describe the benefits and importance of having a content calendar.
완료하는 데 3시간 필요
9개 동영상 (총 32분), 4 개의 읽기 자료, 1 개의 테스트
완료하는 데 5시간 필요
The Strategic Context (The 7A Framework)
After reviewing this module you will be able to explain and apply the 7A Framework to your own content. You will be able to think strategically by creating context which leads to creating content that actually works. You will be able to practice and discuss why being agile an essential part of the framework. You will discuss the idea of being authentic as a professional and within your own organization. You will be able to capture your audience's attention with effective headlines. You will be able to apply the 1, 2, 3, 4, 5 formula to prompt your audience to take action. You will examine how to prioritize acceleration and present yourself as a likable authority to your network. You will discuss the critical relationship between authority and audience and be able to write with authority and confidence.
완료하는 데 5시간 필요
10개 동영상 (총 69분), 5 개의 읽기 자료, 1 개의 테스트
완료하는 데 4시간 필요
Mapping the Journey: Crafting a Content Marketing Strategy
In this module, you craft a content marketing strategy by first examining the journey of your buyer or audience. You will be able to create your audience/buyer persona and describe the importance of always thinking about their journey. You will be able to develop empathy and experience maps and examine their purposes in a content marketing strategy. You will explore and be able to apply two essential elements for creating irresistible content.
완료하는 데 4시간 필요
5개 동영상 (총 14분), 2 개의 읽기 자료, 2 개의 테스트
완료하는 데 5시간 필요
The Strategic Types of Content
In this module, you will explore the various types of strategic content that go into an effective content marketing program. You will be able to identify and define the four types of strategic content: attraction content, affinity content, action content, and authority content. You will be able to use the strategies given to write the various types of content and be able to combine all four elements to write one effective content piece.
완료하는 데 5시간 필요
6개 동영상 (총 6분), 6 개의 읽기 자료, 2 개의 테스트
검토
- 5 stars69.23%
- 4 stars20.73%
- 3 stars5.54%
- 2 stars1.83%
- 1 star2.64%
THE STRATEGY OF CONTENT MARKETING의 최상위 리뷰
MN 제공2020년 7월 12일
I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.
Thank you, Coursera!
AM 제공2020년 4월 10일
This course is super awesome. Lots of interesting tools and frameworks that are shared by the instructor and the assignments give you a wonderful chance to apply the same. I highly recommend it!
SM 제공2020년 5월 27일
For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
ID 제공2020년 12월 13일
I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.
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