This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
제공자:
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
시드니 대학교
About this Course
최근 조회 56,587회
학습자 경력 결과
50%
이 강좌를 수료한 후 새로운 경력 시작하기
50%
이 강좌를 통해 확실한 경력상 이점 얻기
학습자 경력 결과
50%
이 강좌를 수료한 후 새로운 경력 시작하기
50%
이 강좌를 통해 확실한 경력상 이점 얻기
100% 온라인
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중급 단계
완료하는 데 약 11시간 필요
권장: 4 hours/week
영어
자막: 영어
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
What is design-led strategy?
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
완료하는 데 3시간 필요
7개 동영상 (총 44분), 4 readings, 2 quizzes
7개의 동영상
Introduction to design thinking5m
Introduction to corporate strategy7m
Introduction to design strategy: corporate strategy meets design thinking8m
The Ubank & Swiss Re stories4m
The design strategy framework Part 19m
The design strategy framework Part 23m
4개의 읽기 자료
About this course10m
Design Strategy course case studies: UBank and SwissRe2m
Worksheet 1: Your chosen organisation - instructions20m
Reading list - Module 11h
2개 연습문제
Module 1 practice10m
Worksheet 1: Your chosen organisation - submission2m
완료하는 데 4시간 필요
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
완료하는 데 4시간 필요
4개 동영상 (총 36분), 4 readings, 4 quizzes
4개의 동영상
Who is your customer? Developing customer personas5m
The UBank/ Swiss Re experience - market research14m
What is a problem definition statement?7m
4개의 읽기 자료
Worksheet 2: Problem Definition Statement - instructions30m
Worksheet 3: Customer persona - instructions30m
Worksheet 4: Point of View Statement - instructions30m
Reading list - Module 21h
4개 연습문제
Module 2 practice20m
Worksheet 2: Problem definition statement - submission2m
Worksheet 3: Customer Persona - submission2m
Worksheet 4: Point of View Statement - submission2m
완료하는 데 4시간 필요
Prototyping and product ideation
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
완료하는 데 4시간 필요
6개 동영상 (총 45분), 3 readings, 3 quizzes
6개의 동영상
Defining your minimum viable product5m
High fidelity prototype vs low fidelity prototype5m
Testing your prototype on end-users and soliciting their feedback7m
Ideation5m
The UBank/ Swiss Re experience - prototyping12m
3개의 읽기 자료
Worksheet 5: Designing a minimum viable product - instructions30m
Worksheet 6: Live testing of prototype - instructions30m
Reading list - Module 31h
3개 연습문제
Module 3 practice20m
Worksheet 5: Designing a minimum viable product - submission2m
Worksheet 6: Live testing of prototype - submission2m
완료하는 데 2시간 필요
Design-led strategy in practice: Corporate case studies
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
완료하는 데 2시간 필요
4개 동영상 (총 21분), 1 reading, 1 quiz
4개의 동영상
Building real products using design strategy principles3m
Iterating and ideating using customer feedback6m
Embedding design strategy within business strategy6m
1개의 읽기 자료
Reading list - Module 41h
1개 연습문제
Module 4 practice20m
검토
4.6
DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP의 최상위 리뷰
JJ 제공Aug 19, 2019
This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.
AL 제공Mar 21, 2019
The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.
EB 제공Mar 4, 2019
I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.
DH 제공May 15, 2019
Excellent structure, insights and case studies to give a solid foundation course into design strategy. Will be applying directly these tools and learnings in my consulting work.
SS 제공Jan 15, 2019
The course was really helpful in my workplace and even in personal life. I could apply the learnings in a innovative yet logical manner to achieve better than desired results.
GR 제공Jun 9, 2019
The case studies were really helpful. It would have been more interesting and informative to learn different type of business models for different lines of business.
GG 제공Aug 4, 2019
Très bien conçu. Chaque étape inclut différentes approches d'apprentissage (vidéo, quiz, devoirs et travail de réflexion). J'ai vraiment apprécié ma formation.
GK 제공Jun 30, 2019
Excellent insight and tools for turning Design Thinking into Strategy. Easy to follow pace and clear course materials. Going to look for more...
SP 제공May 15, 2019
Good Material , Good discussions & Examples were very relevant & Enjoyed the Learning process. This is my first Certification from Coursera :)
D 제공Mar 15, 2019
The course was an eye opener into better strategies to introduce new products and solve business problems. I enjoyed every bit of it.
CL 제공Aug 19, 2018
Interesting content, but still not entirely sure how the concepts of design thinking and corporate trategy really gel together.
TC 제공Jan 16, 2020
Great course. But definitely not of intermediate standard. It should be categorized under basic. Just above beginner level.
PK 제공Jul 20, 2018
A Good course which can give a detailed introduction about Design Thinking. The assignments can be made still tough .
CM 제공Aug 26, 2019
Very informative with up to date case studies. Would recommend to any entrepreneur, product manager, or designer.
DC 제공Jan 31, 2019
An excellent course. Entrepreneurship enthusiasts and innovators must take this one. Highly recommended.
HP 제공Jul 2, 2019
Excellent course bringing leaders up to relevance and equip with fearless strategy planning/execution.
DS 제공May 7, 2019
Very good and practical. Even though it's a virtual course, thought it was really interactive.
SS 제공Jul 24, 2019
Fantastic experience of learning. Very focused and objectively defined course contents.
MK 제공Nov 8, 2019
A great source of learning and understanding the basics of Strategic Design management
RP 제공Aug 15, 2019
Had an amazing time learning Design-Led Strategy, how it's used in corporate strategy
제공자:
시드니 대학교
The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report.
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