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Drug Commercialization (으)로 돌아가기

캘리포니아 샌디에고 대학교의 Drug Commercialization 학습자 리뷰 및 피드백

270개의 평가
55개의 리뷰

강좌 소개

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (, Drug Development ( and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

최상위 리뷰


Jan 08, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.


Nov 25, 2019

Very good and structured exposure to Drug Commercialization process, the nuances of geopolitical aspects and cultural aspects of decision making.

필터링 기준:

Drug Commercialization 의 55개 리뷰 중 26~50

교육 기관: Magdoline N N

Aug 20, 2019

the course is very useful for anyone want to develop himself in this career

교육 기관: Magdalena K

Jan 24, 2018

Good basic course covering most important topics in drug commercialization.

교육 기관: Swati D

Jul 03, 2019

Good course to learn ultimate fate of drug.

교육 기관: Bilal

Jan 07, 2019

Very informative and easy to understand.

교육 기관: Christian V B

Oct 07, 2019

Very informative and helpful course.

교육 기관: Akshay S S

Jul 02, 2019

This course is really helpful for me

교육 기관: Brett M

Sep 25, 2019

Excellent overview and introduct

교육 기관: Soumya S

Oct 19, 2019

I liked the course very much.

교육 기관: Tao Z

Nov 19, 2019

Impressive courses

교육 기관: aula s

Jan 06, 2020

Thank you so much

교육 기관: Raphael K G

Dec 27, 2019

Very resourceful

교육 기관: SER Y

Sep 19, 2019

Very informative

교육 기관: Sourav M

Nov 03, 2018

Thank you.

교육 기관: Atocha C S

Nov 29, 2017


교육 기관: Md. j s

Sep 25, 2017


교육 기관: Julen D L C

Jan 12, 2020

The course is pretty good and really interesting, but it is too out-of-date. I think that this course would win a lot if actualized. Sometimes, the content should be more accurate, and in order to make it more useful for (future) workers on the pharmaceutical industry, I think this scheme should be followed in all subjects: present a topic --> main keys to follow when working on this area --> practical examples. Thank you!

교육 기관: Matthew F

Sep 12, 2017

Interesting course with some interesting and relevant case studies. This is a great 101 course with stronger focus in certain areas of commercialization.

교육 기관: Mehedee H

Aug 23, 2019

Very well equipped.But I think this course should upgrade over time & make it more Global than US-centered overview.

교육 기관: Sanjay K N

Feb 07, 2019

Very comprehensive 101 course, good for folks who are new to ways of working of pharma industry

교육 기관: Ryo S

Jun 11, 2017

Some of guest lectures were really insightful. Great overview of various topics.

교육 기관: Matthew M

Sep 07, 2017

Good introduction for those not in industry but quite easy for those who are

교육 기관: Pao-Sheng C

Mar 02, 2017

Well-organized industrial know-hows and useful concepts of business model

교육 기관: Mohamed M M A

Jul 09, 2017

Thank you for the wonderful effort. I benefited greatly from this course

교육 기관: Dauletbekov

Jan 02, 2020

The course is exremely useful and packs a lot of knowledge, however it's regrettable that the course was made in 2013-2014, and since then it was not updated. The pauses at the beginning of videos make you unsure whether you hit the right button, so I think that videos could be better edited. I found that lectures with Remi Brouard were not focussed and sometimes repetitive with what Dr Ettouti said already on industry collaboration. Overall, I found the course extremely useful, providing lot of insightful knowledge.

교육 기관: Kierstin L

Aug 24, 2017

Etouillie was great and his experience commentary made the course more interesting. His biosimilar section is highly pertinent to the US current situation with lawsuits flying every which way. I do wish more regulatory process steps were included. The start up success last section was not helpful. More just seemed like a quick review article one could read about an approved drug and the story of someone bragging about how lucky they were.