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Drug Commercialization (으)로 돌아가기

캘리포니아 샌디에고 대학교의 Drug Commercialization 학습자 리뷰 및 피드백

4.7
217개의 평가
38개의 리뷰

강좌 소개

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

최상위 리뷰

JR

Jan 08, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

JT

Jan 15, 2018

LOVE THIS COURSE!!! Exactly what I was looking for, a good overview of commercialization strategy in biotech.

필터링 기준:

Drug Commercialization 의 38개 리뷰 중 26~38

교육 기관: Matthew M

Sep 07, 2017

Good introduction for those not in industry but quite easy for those who are

교육 기관: Matthew F

Sep 12, 2017

Interesting course with some interesting and relevant case studies. This is a great 101 course with stronger focus in certain areas of commercialization.

교육 기관: Vanja T F

Mar 14, 2018

Very interesting topic and discussion points and truly impressive choice of presenters.

Presentations are bit better than in two previous courses, but not much. Additionally, most of the data is totally outdated, which is really shame and unexpected for Coursera course done by well known university.

교육 기관: Ryo S

Jun 11, 2017

Some of guest lectures were really insightful. Great overview of various topics.

교육 기관: Mohamed M M A

Jul 09, 2017

Thank you for the wonderful effort. I benefited greatly from this course

교육 기관: YOGESH S D

May 21, 2019

bird eye view from discovery till commercialization excellent presentation I wish this could be updated as per current developments

교육 기관: Mehedee H

Aug 23, 2019

Very well equipped.But I think this course should upgrade over time & make it more Global than US-centered overview.

교육 기관: Muhammed T k

Oct 24, 2017

some lectures are not understand

but generally

thank you

교육 기관: Kierstin L

Aug 24, 2017

Etouillie was great and his experience commentary made the course more interesting. His biosimilar section is highly pertinent to the US current situation with lawsuits flying every which way. I do wish more regulatory process steps were included. The start up success last section was not helpful. More just seemed like a quick review article one could read about an approved drug and the story of someone bragging about how lucky they were.

교육 기관: Vincent L

Feb 19, 2018

It was alright, couldve given more examples and cases

교육 기관: Aline M B M

Jun 02, 2019

Audio ruim

교육 기관: Tatiane c r

Jun 16, 2018

This course is not well updated

교육 기관: Carrie S

Aug 17, 2018

This course desperately needs to be updated