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PricingRevenue ManagementForecastingSegmentation Analysis

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강의 계획 - 이 강좌에서 배울 내용

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1

1

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Getting Started with Revenue Management

완료하는 데 2시간 필요
11개 동영상 (총 52분), 4 개의 읽기 자료, 3 개의 테스트
11개의 동영상
Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy3m
EDC and the importance of Revenue Management2m
History of Revenue Management4m
Shift in consumer behavior6m
Overview of Revenue Management3m
Introduction to Segmentation5m
Introduction to Forecasting and Budgeting5m
Introduction to Pricing6m
How Revenue Management can increase Bottom line6m
Effective Yielding5m
4개의 읽기 자료
Complementary Readings10m
Complementary Reading10m
Complementary Readings10m
Complementary Readings10m
3개 연습문제
Practice Lesson 120m
Practice Lesson 220m
Practice Lesson 310m
2

2

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Introduction to Segmentation

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9개 동영상 (총 57분), 2 개의 읽기 자료, 2 개의 테스트
9개의 동영상
What is Segmentation?6m
Evolution in Segmentation17m
Evolution in Segmentation26m
Types of Segmentation6m
Strategic Segmentation11m
Considerations of Determining Segmentation8m
Re-segmentation Process5m
Industry Best Practices2m
2개의 읽기 자료
Complementary Reading10m
Complementary Readings10m
2개 연습문제
Practice Lesson 116m
Practice lesson 220m
3

3

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Introduction to Forecasting & Budgeting

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11개 동영상 (총 55분), 3 개의 읽기 자료, 3 개의 테스트
11개의 동영상
Basic terminology8m
What is Forecasting?3m
Why Forecast?4m
Start with Reservation and Market Data5m
Competitor Pricing & Online Review Data5m
Air Traffic and Weather Data4m
Revenue System vs Excel4m
Evaluating Forecast accuracy5m
Budgeting3m
Best Practices3m
3개의 읽기 자료
Complementary Readings and Videos10m
Complementary Readings and Videos10m
Complementary Readings and Videos10m
3개 연습문제
Practice lesson 118m
Practice lesson 216m
Practice lesson 316m
4

4

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Introduction to Pricing

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7개 동영상 (총 54분), 3 개의 읽기 자료, 3 개의 테스트
7개의 동영상
Hotel Pricing Strategies9m
How to increase Rates6m
Seven most common Pricing mistakes5m
BAR vs Open Pricing11m
Revenue Strategy: key to optimizing profit9m
Conclusion2m
3개의 읽기 자료
Complementary Readings and Videos10m
Complementary Readings and Videos10m
If you want to go further...10m
3개 연습문제
Practice lesson 122m
Practice lesson 216m
Final Exam30m

검토

THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY의 최상위 리뷰

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Hotel Management: Distribution, Revenue and Demand Management 특화 과정 정보

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
Hotel Management: Distribution, Revenue and Demand Management

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