With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
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For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
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THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY의 최상위 리뷰
Being new to the Hospitality industry and revenue management, I learned a lot of new concepts. It is a very good course without lengthy assignments.
The video's helped the format of learning with the diagrams. I have learned some new techniques and will use the lessons in my way of thinking (not only for hotels) .
Very interesting to start with the knowledge of strategic pricing. I manage a company with touristic apartments and it had helped me a lot.
Excelente curso, explica los conceptos fundamentales del Revenue Management que son tan fundamentales para la optimización de la utilidad de la empresa
Hotel Management: Distribution, Revenue and Demand Management 특화 과정 정보
Market hospitality services, manage demand, and optimize revenue.
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