About this Course
최근 조회 18,216

다음 전문 분야의 4개 강좌 중 2번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 10시간 필요

권장: 6 hours/week...

영어

자막: 영어

귀하가 습득할 기술

PricingRevenue ManagementForecastingSegmentation Analysis

다음 전문 분야의 4개 강좌 중 2번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 10시간 필요

권장: 6 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Getting Started with Revenue Management

11개 동영상 (총 52분), 4 readings, 3 quizzes
11개의 동영상
Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy3m
EDC and the importance of Revenue Management2m
History of Revenue Management4m
Shift in consumer behavior6m
Overview of Revenue Management3m
Introduction to Segmentation5m
Introduction to Forecasting and Budgeting5m
Introduction to Pricing6m
How Revenue Management can increase Bottom line6m
Effective Yielding5m
4개의 읽기 자료
Complementary Readings10m
Complementary Reading10m
Complementary Readings10m
Complementary Readings10m
3개 연습문제
Practice Lesson 120m
Practice Lesson 220m
Practice Lesson 310m
2
완료하는 데 2시간 필요

Introduction to Segmentation

9개 동영상 (총 57분), 2 readings, 2 quizzes
9개의 동영상
What is Segmentation?6m
Evolution in Segmentation17m
Evolution in Segmentation26m
Types of Segmentation6m
Strategic Segmentation11m
Considerations of Determining Segmentation8m
Re-segmentation Process5m
Industry Best Practices2m
2개의 읽기 자료
Complementary Reading10m
Complementary Readings10m
2개 연습문제
Practice Lesson 116m
Practice lesson 220m
3
완료하는 데 2시간 필요

Introduction to Forecasting & Budgeting

11개 동영상 (총 55분), 3 readings, 3 quizzes
11개의 동영상
Basic terminology8m
What is Forecasting?3m
Why Forecast?4m
Start with Reservation and Market Data5m
Competitor Pricing & Online Review Data5m
Air Traffic and Weather Data4m
Revenue System vs Excel4m
Evaluating Forecast accuracy5m
Budgeting3m
Best Practices3m
3개의 읽기 자료
Complementary Readings and Videos10m
Complementary Readings and Videos10m
Complementary Readings and Videos10m
3개 연습문제
Practice lesson 118m
Practice lesson 216m
Practice lesson 316m
4
완료하는 데 3시간 필요

Introduction to Pricing

7개 동영상 (총 54분), 3 readings, 3 quizzes
7개의 동영상
Hotel Pricing Strategies9m
How to increase Rates6m
Seven most common Pricing mistakes5m
BAR vs Open Pricing11m
Revenue Strategy: key to optimizing profit9m
Conclusion2m
3개의 읽기 자료
Complementary Readings and Videos10m
Complementary Readings and Videos10m
If you want to go further...10m
3개 연습문제
Practice lesson 122m
Practice lesson 216m
Final Exam30m
4.6
100개의 리뷰Chevron Right

27%

이 강좌를 수료한 후 새로운 경력 시작하기

41%

이 강좌를 통해 확실한 경력상 이점 얻기

14%

급여 인상 또는 승진하기

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy의 최상위 리뷰

대학: YZAug 1st 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

대학: ESNov 26th 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

강사

Avatar

Peter O'Connor

Professor of information systems, Director of the MBA in Hospitality Management
Information systems
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Augustin Cacot

Director of Customer Success, EMEA
DUETTO
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Nathaniel Green

Senior Global Solutions Engineer
DUETTO

ESSEC 경영 대학원 정보

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

Hotel Management: Distribution, Revenue and Demand Management 전문 분야 정보

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
Hotel Management: Distribution, Revenue and Demand Management

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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