With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
About this Course
학습자 경력 결과
공유 가능한 수료증
완료하는 데 약 10시간 필요
학습자 경력 결과
공유 가능한 수료증
완료하는 데 약 10시간 필요
ESSEC 경영 대학원
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
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THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY의 최상위 리뷰
very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM
I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.
This is a good course for someone (like myself) to take if they do not have a revenue management background. I wish I could've taken this when I first got here in January!
Very good. Just a few minor draw backs, most of the online complimentary links for reading and videos are not working or require you to sign in to a third party account.
It has been a great learning experience. Learnt a lot of new things. Thank you Coursera, Essec Business School and Duetto for guiding me.\n\nHave a wonderful day ahead!
I'd like more practice questions throughout the coursing understanding when it makes sense to Yield or lower rates. The final quiz was complicated to understand.
Being new to the Hospitality industry and revenue management, I learned a lot of new concepts. It is a very good course without lengthy assignments.
I learned so much in this course, and I love I have places to go to find more resources and literature about subjects that interest me.
Last lessons were a bit repetetives. I suggest to introduce more real case studies or revenue strategy building process simulation.
This course provided fundamental information about revenue management. It was very helpful! And I can relate to my job at a hotel.
Excellent course. Very interesting, and well taught. Good supplemental graphics. I wish all courses were like ESSEC's courses.
Good for fundamental level.\n\nBut the exam is a bit difficult as there was no similar examples in the course.
Good course from qualified facilitators. Would have been better if the course wasn't centred on just hotels
I've been in hotel business for over 10 years and this course reawakened me and extended my understanding.
Excellent course that introduces you into the world of Revenue management! I suggest it to any beginner!
A n informative course however many of the links within the complimentary readings are not working.
This course gives the proper knowledge of Revenue. We can feel what mean of Revenue Management is.
Its a great learning platform who is keen in excelling their learning in today's mechanical life
You can get to know about basic points about RM, like user segments, forecasting and pricing.
Only Thing I have to suggest is no explanation or showing right answer for exam result. Why?
Hotel Management: Distribution, Revenue and Demand Management 전문 분야 정보
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