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The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy(으)로 돌아가기

ESSEC 경영 대학원의 The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy 학습자 리뷰 및 피드백

4.6
510개의 평가
100개의 리뷰

강좌 소개

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

최상위 리뷰

YZ

Aug 01, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES

Nov 26, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

필터링 기준:

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy의 96개 리뷰 중 1~25

교육 기관: Suresh S

Dec 22, 2018

Well planned and narrated program.

The course has been easy to understand and follow. Even experienced hoteliers has something new to learn. The faculty needs special mention as they have explained every topic in detailed manner. Thank you Coursera for this great initiative.

교육 기관: Svetlana G

Dec 26, 2018

The course is incredibly interesting, informative, and well paced. It would be good to have more practical examples in order to be better prepared for the end exam.

교육 기관: Khalid B

Dec 26, 2018

VERY GERAT COURSE , RECOMMENDED FOR EVERYONE LOOKING TO KNOW DEEP ABOUT REVENVU MANAGMENT

교육 기관: Abubakar A N

Jan 03, 2019

Good course from qualified facilitators. Would have been better if the course wasn't centred on just hotels

교육 기관: Ramin Z

Feb 03, 2019

very good course to learn the basics of the revenue management

교육 기관: Haijing L

Nov 14, 2018

This course provides me a structured knowledge on Revenue management, with the examples of best practices in the industry that I can directly apply on my daily work. It not only strengthened my understanding in revenue management as a whole, but also equipped me with essential skills in building and executing the revenue strategy effectively .

교육 기관: Deleted A

Mar 05, 2019

great course !

교육 기관: Yann S

Mar 16, 2019

Was actually pretty interesting and the teacher was really good. Thanks

교육 기관: Shamon R

Dec 30, 2018

This was fun

교육 기관: Yulia S

Oct 18, 2018

Great course giving proper understanding of how does revenue management work and how to work efficiently with data and pricing

교육 기관: Mohareb S

Dec 19, 2015

Excellent course for hospitality professionals who want to learn about revenue management

교육 기관: Manish T

Jan 14, 2016

Excellent Course.

교육 기관: Daniela B

Feb 05, 2016

Great introduction to the hospitality business revenue management basics

교육 기관: Jan K

Feb 01, 2016

Exepcional

교육 기관: Olivier L

Mar 30, 2016

Excellent course material with gradual approach

교육 기관: Diemacher

Jan 12, 2016

Very nice overview of the major revenue issues facing hotels today

교육 기관: KEITA O

Mar 26, 2017

It was great to learn all basic of Revenue management. I have not remembered all words used for revenue management but could understand almost all. I will read materials and watch short movies again after this as well.

교육 기관: Kym O

Feb 29, 2016

Simply awesome!

교육 기관: Marcelo B

Feb 22, 2016

Great content, valuable insights. Thanks!

교육 기관: pretesh

Dec 03, 2015

overall course was very good

교육 기관: ORJI C M

Feb 11, 2017

awsome

교육 기관: Claudia C

Jun 02, 2017

Very cool, just missing some practical exercises

교육 기관: Esther E S

Nov 26, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

교육 기관: Ibán M T

Nov 16, 2015

Up-date content and well expalined concepts .

Added value as reading and links . It really engagement me to going on for the next.

교육 기관: Griselda C

Feb 04, 2018

Recomiendo el curso.