About this Course
3,470

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 11시간 필요

권장: 4 hours/week...

영어

자막: 영어, 아랍어

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 11시간 필요

권장: 4 hours/week...

영어

자막: 영어, 아랍어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
2 videos (Total 5 min), 6 readings, 2 quizzes
2개의 동영상
Meet Professor Bucheli2m
6개의 읽기 자료
Syllabus10m
About the Discussion Forums10m
Glossary10m
Brand Descriptions10m
Updating Your Profile10m
Social Media10m
2개 연습문제
Orientation Quiz10m
Demographics Survey26m
완료하는 데 4시간 필요

Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?

The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations....
6 videos (Total 47 min), 1 reading, 2 quizzes
6개의 동영상
The Global Value Chain7m
Sources of Responsiveness and Cost Reduction Pressures11m
The Four Basic Global Strategies15m
Managing Pressures and International Differences6m
Like this course? Learn more with the iMBA! (Optional)1m
1개의 읽기 자료
Module 1 Readings and Resources10m
1개 연습문제
Module 1 Quiz44m
2
완료하는 데 2시간 필요

Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?

How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them. ...
4 videos (Total 40 min), 1 reading, 1 quiz
4개의 동영상
Where to Go?4m
When to Go?6m
How Big or Small Should We Go?16m
1개의 읽기 자료
Module 2 Readings and Resources10m
1개 연습문제
Module 2 Quiz50m
3
완료하는 데 4시간 필요

Module 3: Entry Strategies of Multinational Corporations

When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages....
6 videos (Total 54 min), 1 reading, 2 quizzes
6개의 동영상
Licensing9m
Franchising5m
Joint Ventures9m
Wholly Owned Subsidiaries11m
Strategic Alliances7m
1개의 읽기 자료
Module 3 Readings and Resources10m
1개 연습문제
Module 3 Quiz50m
4
완료하는 데 3시간 필요

Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?

When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop....
5 videos (Total 66 min), 1 reading, 2 quizzes
5개의 동영상
Basic Tools to Analyze Global Politics3m
General Principles of Geopolitical Risk24m
Elements of Domestic Politics Affecting Multinational Firms14m
Political Strategies of Multinational Corporations16m
1개의 읽기 자료
Module 4 Readings and Resources10m
2개 연습문제
Module 4 Quiz46m
End of Course Survey52m
4.9
5개의 리뷰Chevron Right

최상위 리뷰

대학: ERFeb 20th 2019

I was a very informative, interactive and fantastic course that would give you a very good insight into doing business in this ever changing global business environment.

대학: KDSep 26th 2018

The course was concise but included all the information required to get a full understanding of the subject

강사

Avatar

Marcelo Bucheli

Associate Professor
Department of Business Administration, College of Business

Start working towards your Master's degree

이 강좌은(는) 일리노이대학교 어버너-섐페인캠퍼스의 100% 온라인 Master of Business Administration (iMBA) 중 일부입니다. 전체 프로그램을 수료하면 귀하의 강좌가 학위 취득에 반영됩니다.

일리노이대학교 어버너-섐페인캠퍼스 정보

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Global Challenges in Business 전문 분야 정보

Learning Outcomes for the Specialization: Upon completion of this specialization, you will be able to: Understand how businesses function in the global marketplace. Make ethical decisions to run a responsible business in the global marketplace. Understand the role of business in addressing global challenges such as poverty and the environment. Understand how business can pursue opportunities and confront challenges in the complex global marketplace....
Global Challenges in Business

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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