This course explores the ways firms overcome challenges when operating globally. The global economy is characterized for its high complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or what type business they are in. Students taking this course will learn how to determine the best strategy to follow when expanding globally, the advantages and disadvantages of those strategies, and the appropriate responses to external pressures.
이 강좌는 Global Challenges in Business 전문 분야의 일부입니다.
Global Strategy II: Doing Business in The Global Economy
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About this Course
최근 조회 4,939회
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 7개 강좌 중 4번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 11시간 필요
권장: 4 hours/week
영어
자막: 영어, 아랍어
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 1시간 필요
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
완료하는 데 1시간 필요
2개 동영상 (총 5분), 5 readings, 1 quiz
2개의 동영상
Meet Professor Bucheli2m
5개의 읽기 자료
Syllabus10m
About the Discussion Forums10m
Glossary10m
Brand Descriptions10m
Updating Your Profile10m
1개 연습문제
Orientation Quiz10m
완료하는 데 4시간 필요
Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations.
완료하는 데 4시간 필요
6개 동영상 (총 47분), 1 reading, 2 quizzes
6개의 동영상
The Global Value Chain7m
Sources of Responsiveness and Cost Reduction Pressures11m
The Four Basic Global Strategies15m
Managing Pressures and International Differences6m
Like this course? Learn more with the iMBA! (Optional)1m
1개의 읽기 자료
Module 1 Readings and Resources10m
1개 연습문제
Module 1 Quiz44m
완료하는 데 2시간 필요
Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them.
완료하는 데 2시간 필요
4개 동영상 (총 40분), 1 reading, 1 quiz
4개의 동영상
Where to Go?4m
When to Go?6m
How Big or Small Should We Go?16m
1개의 읽기 자료
Module 2 Readings and Resources10m
1개 연습문제
Module 2 Quiz50m
완료하는 데 4시간 필요
Module 3: Entry Strategies of Multinational Corporations
When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages.
완료하는 데 4시간 필요
6개 동영상 (총 54분), 1 reading, 2 quizzes
6개의 동영상
Export10m
Licensing9m
Franchising5m
Joint Ventures9m
Wholly Owned Subsidiaries11m
Strategic Alliances7m
1개의 읽기 자료
Module 3 Readings and Resources10m
1개 연습문제
Module 3 Quiz50m
완료하는 데 2시간 필요
Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop.
완료하는 데 2시간 필요
5개 동영상 (총 66분), 1 reading, 1 quiz
5개의 동영상
Basic Tools to Analyze Global Politics3m
General Principles of Geopolitical Risk24m
Elements of Domestic Politics Affecting Multinational Firms14m
Political Strategies of Multinational Corporations16m
1개의 읽기 자료
Module 4 Readings and Resources10m
1개 연습문제
Module 4 Quiz46m
4.9
13개의 리뷰Global Strategy II: Doing Business in The Global Economy의 최상위 리뷰
You can see Professor Marcelo's passion in his videos. These courses offered a balanced view of globalization and the frameworks/strategies that are critical for global expansion.
I was a very informative, interactive and fantastic course that would give you a very good insight into doing business in this ever changing global business environment.
석사 학위 취득 시작
This 강좌 is part of the 100% online Master of Business Administration (iMBA) from 일리노이대학교 어버너-섐페인캠퍼스.
If you are admitted to the full program, your courses count towards your degree learning.
일리노이대학교 어버너-섐페인캠퍼스 정보
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Global Challenges in Business 전문 분야 정보
Learning Outcomes for the Specialization:
Upon completion of this specialization, you will be able to:
Understand how businesses function in the global marketplace.
Make ethical decisions to run a responsible business in the global marketplace.
Understand the role of business in addressing global challenges such as poverty and the environment.
Understand how business can pursue opportunities and confront challenges in the complex global marketplace.
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