This course explores the ways firms overcome challenges when operating globally. The global economy is characterized for its high complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or what type business they are in. Students taking this course will learn how to determine the best strategy to follow when expanding globally, the advantages and disadvantages of those strategies, and the appropriate responses to external pressures.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
이 강좌는 Global Challenges in Business 전문 분야의 일부입니다.
Global Strategy II: Doing Business in The Global Economy
4.9
(47개의 평가)
1,517명이 이미 등록했습니다!
강의 계획 - 이 강좌에서 배울 내용
주
1완료하는 데 2시간 필요
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 videos (Total 5 min), 6 readings, 2 quizzes
2개의 동영상
Meet Professor Bucheli2m
6개의 읽기 자료
Syllabus10m
About the Discussion Forums10m
Glossary10m
Brand Descriptions10m
Updating Your Profile10m
Social Media10m
2개 연습문제
Orientation Quiz10m
Demographics Survey26m
완료하는 데 4시간 필요
Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations.
6 videos (Total 47 min), 1 reading, 2 quizzes
6개의 동영상
The Global Value Chain7m
Sources of Responsiveness and Cost Reduction Pressures11m
The Four Basic Global Strategies15m
Managing Pressures and International Differences6m
Like this course? Learn more with the iMBA! (Optional)1m
1개의 읽기 자료
Module 1 Readings and Resources10m
1개 연습문제
Module 1 Quiz44m
주
2완료하는 데 2시간 필요
Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them.
4 videos (Total 40 min), 1 reading, 1 quiz
4개의 동영상
Where to Go?4m
When to Go?6m
How Big or Small Should We Go?16m
1개의 읽기 자료
Module 2 Readings and Resources10m
1개 연습문제
Module 2 Quiz50m
주
3완료하는 데 4시간 필요
Module 3: Entry Strategies of Multinational Corporations
When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages.
6 videos (Total 54 min), 1 reading, 2 quizzes
6개의 동영상
Export10m
Licensing9m
Franchising5m
Joint Ventures9m
Wholly Owned Subsidiaries11m
Strategic Alliances7m
1개의 읽기 자료
Module 3 Readings and Resources10m
1개 연습문제
Module 3 Quiz50m
주
4완료하는 데 3시간 필요
Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop.
5 videos (Total 66 min), 1 reading, 2 quizzes
5개의 동영상
Basic Tools to Analyze Global Politics3m
General Principles of Geopolitical Risk24m
Elements of Domestic Politics Affecting Multinational Firms14m
Political Strategies of Multinational Corporations16m
1개의 읽기 자료
Module 4 Readings and Resources10m
2개 연습문제
Module 4 Quiz46m
End of Course Survey52m
4.9
5개의 리뷰최상위 리뷰
I was a very informative, interactive and fantastic course that would give you a very good insight into doing business in this ever changing global business environment.
The course was concise but included all the information required to get a full understanding of the subject
강사
Marcelo Bucheli
Associate ProfessorDepartment of Business Administration, College of Business
Start working towards your Master's degree
이 강좌은(는) 일리노이대학교 어버너-섐페인캠퍼스의 100% 온라인 Master of Business Administration (iMBA) 중 일부입니다.
전체 프로그램을 수료하면 귀하의 강좌가 학위 취득에 반영됩니다.
일리노이대학교 어버너-섐페인캠퍼스 정보
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Global Challenges in Business 전문 분야 정보
Learning Outcomes for the Specialization:
Upon completion of this specialization, you will be able to:
Understand how businesses function in the global marketplace.
Make ethical decisions to run a responsible business in the global marketplace.
Understand the role of business in addressing global challenges such as poverty and the environment.
Understand how business can pursue opportunities and confront challenges in the complex global marketplace.
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