Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
제공자:
Management of Fashion and Luxury Companies
보코니 대학이 강좌에 대하여
최근 조회 116,989회
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영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 베트남어, 독일어, 러시아어, 영어, 스페인어, 페르시아어
귀하가 습득할 기술
- Strategic Management
- Business Model
- Luxury Goods
- Brand Management
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
완료하는 데 약 12시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 베트남어, 독일어, 러시아어, 영어, 스페인어, 페르시아어
제공자:
보코니 대학
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
완료하는 데 3시간 필요
10개 동영상 (총 55분), 8 개의 읽기 자료
완료하는 데 2시간 필요
The Evolution of Business Models: From Designers to Fast Fashion Retailers
완료하는 데 2시간 필요
16개 동영상 (총 125분), 1 개의 읽기 자료
완료하는 데 2시간 필요
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
완료하는 데 2시간 필요
8개 동영상 (총 50분), 2 개의 읽기 자료, 1 개의 테스트
완료하는 데 2시간 필요
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
완료하는 데 2시간 필요
7개 동영상 (총 100분), 3 개의 읽기 자료
검토
- 5 stars76.86%
- 4 stars18.94%
- 3 stars3.07%
- 2 stars0.41%
- 1 star0.69%
MANAGEMENT OF FASHION AND LUXURY COMPANIES의 최상위 리뷰
WZ 제공2016년 2월 4일
very useful course, not only for Luxury industry. Many topics talked about are enlighted. After learning, I think I am more reasonable facing all fancy things and choose them more sophiscated.
DB 제공2017년 6월 23일
Very interesting course. Covers many topics of the world of fashion and retail. Can be understood by anyone and gives a proper introduction to luxury companies' management. Thank you
PM 제공2017년 3월 1일
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
AS 제공2020년 6월 7일
Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.
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