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Management of Fashion and Luxury Companies(으)로 돌아가기

보코니 대학의 Management of Fashion and Luxury Companies 학습자 리뷰 및 피드백

5,051개의 평가
1,259개의 리뷰

강좌 소개

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

최상위 리뷰


2020년 1월 30일

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


2017년 3월 1일

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

필터링 기준:

Management of Fashion and Luxury Companies의 1,250개 리뷰 중 1176~1200

교육 기관: Fiona S

2021년 9월 5일

may be actualized (in 2021)

교육 기관: Alice A

2020년 7월 29일

Interesting and inspiring

교육 기관: YILIN Y

2020년 6월 29일

This course is amazing.

교육 기관: Giulia

2020년 11월 10일

english was really bad

교육 기관: Chiara B

2022년 4월 19일

Really interesting!

교육 기관: Poonam J

2017년 7월 28일

easy to understand!

교육 기관: Serena W

2016년 8월 17일

Excellent content!

교육 기관: 曾晶

2015년 12월 24일


교육 기관: Laura P

2017년 6월 21일

Very interesting

교육 기관: Zaid N A

2015년 8월 17일

Amazing course!

교육 기관: D H

2020년 7월 13일


교육 기관: Paula D

2020년 4월 22일

Muy buen curso

교육 기관: Belen S

2019년 12월 6일

Aprendí mucho!

교육 기관: M J

2022년 2월 3일


교육 기관: Angel D M G

2021년 5월 18일

It is great!

교육 기관: ANTONIO

2016년 3월 16일


교육 기관: Josue M M R

2021년 10월 1일

Buen curso

교육 기관: Inna P

2016년 11월 17일


교육 기관: Aparajita B

2017년 3월 30일


교육 기관: zyna s

2016년 10월 9일


교육 기관: Pool G

2016년 1월 10일


교육 기관: Valentina P

2020년 6월 4일


교육 기관: Simone N

2021년 7월 24일

First thing first, the course covers topic that are really interesting and useful to people like me that are completely new to the fashion industry, and topics are all well connected and i can suggest it to everyone who is a beginner for sure! Now the worst part is, the english level its absolutely crap (i'm italian btw) and makes a 4 min video a long long repeat and pause every time. I've done already 3 other courses here and this was the most complicated one to follow, and the fact that i know how italians talk and "move" helped a bit, but in all honesty i would rather have a native english speaker doing all the videos than see this painful low level especially because this should be one of the best Unis in Italy. One more thing that bothers me its that the last test its based on a 200 pages reports that, if you are a beginner i'm not sure you are able to read nor understand,they could have done 2 more videos and explained better what they really wanted. so i dont feel this course deserves more than 3 stars, i expected way more from such Uni, both from english level and tests complexity (due to the english level still)

교육 기관: Borut H

2020년 12월 22일

I think the course offers a great view into the world of management of fashion and luxury companies but it needs to be updated for the time we are in now. As we are living in 2020 (today) I could see what has changed since the time the course was created, and there is quite a lot so I think that freshening up of the course would be needed. But nevertheless a great starting point, I finished fashion college and I missed on almost all the information there, that I got here in this course so I still think it is quite amazing to get all that information so condensed in such a short time.

교육 기관: Luiza C

2015년 10월 17일

The course content of this course is not much and thus one can finish it rather very quickly. However one of the lecturer's had such a heavy accent I had to use subtitles just to understand the content. I am not in anyway in the fashion industry nor aspiring to be so this was just like a "tester" for me. I was however surprised that its not all about modelling and the sorts but incorporates some business aspect about the fashion industry.