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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,647 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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1001 - 1009 of 1,009 Reviews for Market Research and Consumer Behavior

By Deborah R

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Jan 9, 2019

Very poor content. Poorly explained, basic and boring. Had to drop out.

By KONSTANTINOS S

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Nov 22, 2021

Multiple effort for understanding the topic and the instructor

By Pankaj K K

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Oct 23, 2016

concepts on prospect theory is not explained correctly

By Temitayo E

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Apr 11, 2019

Ok tutor, but very badly constructed quiz questions.

By Amr H

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Jun 14, 2021

i cant understand any things from this course

By Ricardo B M G

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Nov 29, 2018

terrible dumbed down stuff

By Meihui Z

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Mar 11, 2021

too simple and abstract

By Viktor K

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Jul 30, 2021

No practical use.

By Ekaterina E

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Oct 21, 2023

awful