Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior.
About this Course
학습자 경력 결과
공유 가능한 수료증
완료하는 데 약 8시간 필요
학습자 경력 결과
공유 가능한 수료증
완료하는 데 약 8시간 필요
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
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MARKET RESEARCH AND CONSUMER BEHAVIOR의 최상위 리뷰
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
Very interesting course, especially weeks 1 & 2. The quizzes could be longer and less theorical. The course structure is good, even though it felt at times that some parts were missing/mixed.
As a fundamental course in market research and consumer behavior, the course covers major areas that come under research and consumer behavior. I find the flow of the course interesting.
I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.
It is an excellent course to provide quality knowledge on the fundamentals of market research and consumer behaviour. Highly recommended for people interested in core marketing.
Good introductory course to market research. There were a few typos in the slides that made the content a bit confusing, but other than that, this was a good course to take!
It was really nice to learn new things in a very distinguished way. all the points were properly arranged and well sequenced. all points were explained thoroughly. Thank you
The lessons are well planned and have very good insights. The explanation of concepts with real time examples with help of video is awesome. A very well designed course.
Great Course with excellent explanation.\n\nIt looks like very basic course for 1st and 2nd weeks. But you will be learning the deep stuff as we go on through course
The course was very helpfiul. A few practical examples could have been added. In market research segment, having few mathematical methods could have been more help.
This was a great course - a fantastic introduction to Marketing Research and Consumer Behaviour - packed with good info delivered in an easy to follow way.
Some of the videos do not have transcript which makes it a little tedious to take notes on the go. It would be perfect if transcripts are all available.
Good subject for the ones who have interest in understanding consumer behaviour patterns and implementing the right marketing strategies for the same.
excellent presentation of course full of technical details,but a lot more explanation will be helpful to those without a quantitative background
A very nicely elaborated courses. Not challenging at all with a great structure for the continuation of research or marketing education.
the information i acquired during this study would help me significantly in achieving the goals i have set for myself for 2020.
Concise but may be need detailed power point rather than overwhelmed transcript as it will be easier to take it as a reference.
great learning design and concise.\n\nI would appreciate if it could be made jargon free at certain parts or add more context.
It's a great course with great content but sometimes i felt that the videos need to have some more data to comprehend more.
This course has made me more aware about market dynamics and the research methods to adopt in embarking on market research
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