Chevron Left
Marketing analytics: Know your customers(으)로 돌아가기

맥콰리대학교의 Marketing analytics: Know your customers 학습자 리뷰 및 피드백

4.7
별점
337개의 평가

강좌 소개

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

최상위 리뷰

RS

2020년 10월 16일

I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.

YY

2022년 7월 19일

Very intresting and rich course. I recommend it to anyone who is fond of marketing. It is very much needed for you career development

필터링 기준:

Marketing analytics: Know your customers의 80개 리뷰 중 76~80

교육 기관: Sasha M

2021년 3월 17일

교육 기관: Anoop

2020년 3월 20일

교육 기관: AMAN V

2020년 6월 25일

교육 기관: Maria F S

2020년 2월 4일

교육 기관: Skyler R

2020년 1월 10일