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Marketing Management I(으)로 돌아가기

일리노이대학교 어버너-섐페인캠퍼스의 Marketing Management I 학습자 리뷰 및 피드백

530개의 평가
105개의 리뷰

강좌 소개

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

최상위 리뷰


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

필터링 기준:

Marketing Management I의 104개 리뷰 중 51~75

교육 기관: Ryan W C

Oct 07, 2019

Informative. Well organized. Dedicated professor.

교육 기관: Akshay s c S

Dec 14, 2019

It was very helpful to know about the marketing.

교육 기관: Letícia M

Aug 28, 2019

Basic elements of Marketing are well explained!

교육 기관: Michelle J

Dec 19, 2017

Excellent and practical advice for marketing!

교육 기관: Christopher G

Sep 15, 2018

Fantastic Professor, relevant discussions.

교육 기관: Jou P

Sep 07, 2018

Good material, resources and faculty

교육 기관: H. W H D

Mar 18, 2018

Fantastic. Very engaging professor.

교육 기관: Machon B

Sep 18, 2018

Great course and very informational

교육 기관: Yone L

May 08, 2019

Great course, staff, and platform.

교육 기관: Muhammad U A

Aug 16, 2018

very comprehensive course outline

교육 기관: JENEETA

Jan 20, 2020

very nice and interesting course


Jan 29, 2019

Good knowledge skills improvable

교육 기관: James S

Mar 05, 2018

Great class and great Professor1

교육 기관: sultan a

Nov 23, 2019

its amazing and valuable course

교육 기관: Wylie B

Oct 06, 2019

Great course, great professor.

교육 기관: Tamala M

Sep 17, 2018

Great and informative course!

교육 기관: Guilherme C

Jan 27, 2018

good introduction for dummies

교육 기관: Bharat S

Aug 08, 2019

Great course for a beginner

교육 기관: Mark S

May 26, 2019

Really Enjoy Noel Hayden

교육 기관: Arup k d

Apr 19, 2018

very appreciable course


Dec 25, 2019

thanks fo the coursera

교육 기관: Naing L A M

Jan 29, 2019

Very useful course.

교육 기관: Sagarkumar P

Jul 22, 2017

Very Comprehensive.

교육 기관: Erich W

Sep 21, 2018

Excellent Course!

교육 기관: MONIKA A

Jan 10, 2020

Awesome learning