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Marketing Management I(으)로 돌아가기

일리노이대학교 어버너-섐페인캠퍼스의 Marketing Management I 학습자 리뷰 및 피드백

1,097개의 평가
261개의 리뷰

강좌 소개

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

최상위 리뷰


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


May 05, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

필터링 기준:

Marketing Management I의 257개 리뷰 중 51~75

교육 기관: K J D R

Jun 18, 2020

all the information was well-paced but I felt the quizzes should be more related to the course information provided

교육 기관: Akhmetova G O Q

Apr 29, 2020

I learned a lot from the course. The lecturer is so amazing, makes it interesting to watch and listen. Thank you!

교육 기관: Mohamed M

Feb 11, 2018

One of the best marketing courses i've taken. Really useful not like the others that assume you have a blank mind

교육 기관: Mary D

Jun 24, 2020

It is useful and good Presentation. the presentation with case analysis helps to understand the concepts easily.

교육 기관: Ameesha M

May 25, 2020

This course has given me clear picture on marketing and helped me enhance my learning on marketing management.

교육 기관: Susan T A

Oct 21, 2019

It was really a great course. I learned so many new marketing concepts and the assignments enhanced my skills.

교육 기관: SWAGATA S

Apr 28, 2019

This course helped a lot . It was really helpful and content was good about basics of Marketing Management .

교육 기관: Jacqualine O

Mar 05, 2018

Great class! Prof. Noel is engaging and bring real life and relatable experiences to marketing management.

교육 기관: Kharina N

Mar 16, 2020

Really good, the professor is very engaging and gives the lessons in a really understandable and easy way.

교육 기관: Michael T

Sep 22, 2019

Professor Noel is very clear and knowledgeable. Content is excellent for those new to marketing strategy.

교육 기관: Vignesh.D

Nov 28, 2018

This course was very useful for my marketing career. The contents given was crisp and easy to understand

교육 기관: Suman D

Sep 17, 2018

Never Seen professor this energetic, Lerned the concept very well, well rounded and designed course

교육 기관: Ansam A A

Oct 21, 2020

Great course, it help me learn the basics of marketing, in the next course we will dive deeper

교육 기관: Binderiya

Sep 07, 2020

It was a great first experience in online learning. It had clear instructions and east access.

교육 기관: Nicholas M M

Feb 12, 2020

Very well organized and put together. I enjoyed learning a new topic! Thank you for the class!

교육 기관: Jagadish B

Oct 20, 2020

its good for everyone not to some one because in this all explanations is there with example

교육 기관: Carolene S

Oct 12, 2020

Excellent Instructor who gave real world examples and whose course delivery was captivating.

교육 기관: Fuad A

Sep 21, 2018

Excellent content and Prof Hayden takes you thru a journey with very insightful information

교육 기관: nevra a

Jan 28, 2020

I think it is a very good course focused on marketing strategy. I learned a lot, thank you!

교육 기관: Tamilselvan

Nov 20, 2018

Easy to learn and also got Useful practical examples to understand the management concepts.

교육 기관: Rodrigo P O

Sep 06, 2019

Great, dynamic course. Excellent background material, with a very engaging learning path.

교육 기관: ARUN K C

Jun 19, 2020

The course content and the way it was presented was a great learning and fun altogether.

교육 기관: MAZARI M

May 30, 2020


교육 기관: Shakeel k

May 12, 2020

It's was vary usefull course we can learn many things from this course about marketing.

교육 기관: Juan N

Feb 12, 2019

Great course! Covers all important topics in a straightforward way. Highly recommended!