About this Course
최근 조회 50,574

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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 22시간 필요

권장: 7 hours/week...

영어

자막: 영어

귀하가 습득할 기술

GrammarMedia AnalysisEnglish LanguageMedia Literacy

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 22시간 필요

권장: 7 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 4시간 필요

Unit 1: Introduction to Media Literacy

In this unit, you will learn what media literacy means and how you can improve your own media literacy skills....
11 videos (Total 46 min), 8 readings, 11 quizzes
11개의 동영상
Course Overview: Topics, Assessments, Games & Activities6m
Media is Everywhere5m
Listening: Interview with William Cowen...6m
Language Focus: Previewing Texts4m
Unlockable Achievement 19
What is Media Literacy?4m
Part 1: How Can we Analyze Media Messages?4m
Unlockable Achievement 29
Part 2: How Can we Analyze Media Messages?5m
Language Focus: Skimming and Scanning5m
8개의 읽기 자료
Overview of the Unit10m
BASIC: Can you Separate Fact from Fiction?10m
ADVANCED: Can you Separate Fact from Fiction?10m
BASIC: Debate over Free Press in Ukraine Suffers from Old Stereotypes10m
ADVANCED: Debate over Free Press in Ukraine Suffers from Old Stereotypes10m
Game: Unit 1 Vocabulary Flashcards10m
Supplemental Reading: More to it! Media Literacy10m
Supplemental Reading: Make up your Own Mind. These Mobile News Apps Can Help.10m
11개 연습문제
Check Your Understanding: William Cowen Interview10m
Game 1: Preview the Text16m
Assessment 1: Self-Assessment of Media Literacy Skills20m
Check Your Understanding: "Can you Separate Fact from Fiction?"8m
Check Your Understanding: "Debate over Free Press in Ukraine Suffers from Old Stereotypes"10m
Game 2: Skimming and Scanning8m
Game 3: Vocabulary Practice10m
Check Your Understanding: "More to it! Media Literacy"8m
Game: Review Previewing a Text8m
Check Your Understanding: "Make up your Own Mind. These Mobile News Apps Can Help."8m
Game: Review Skimming and Scanning8m
2
완료하는 데 6시간 필요

Unit 2: Types of Media: Traditional vs. Social

In this unit you will learn about the differences between traditional and social media, and learn the language necessary to compare them....
11 videos (Total 46 min), 8 readings, 12 quizzes
11개의 동영상
What is Social Media?4m
Unlockable Achievement 39
Language Focus - Comparative Adjectives5m
Overcoming Bias: The Power of Social Media5m
Using Social Media to Support Causes4m
Language Focus - Reductions5m
Part 1: The Reliability of Social Media (Editing/Doctoring Content)4m
Unlockable Achievement 49
Part 2: The Reliability of Social Media (Credibility)4m
The Language of New Media4m
8개의 읽기 자료
Overview of the Unit10m
Study Finds Most Americans Get News from Social Media10m
BASIC: 5 Ways Social Media Helps Syrian Refugees10m
ADVANCED: 5 Ways Social Media Helps Syrian Refugees10m
Real or Not? Snowboarder's Video in Question10m
Game: Unit 2 Vocabulary Flashcards10m
Supplemental Reading: The Town that Runs on Twitter10m
Supplemental Reading: It's about How you Communicate your Message10m
11개 연습문제
Game 1: Categorize each Media Example with Its Type (Traditional or Social)16m
Check Your Understanding: "Study Finds Most Americans Get News from Social Media"10m
Game 2: Replace the Adjective with a Comparative Form12m
Check Your Understanding: "5 Ways Social Media Helps Syrian Refugees"10m
Game 3: Choose the Correct Reduced Form22m
Check Your Understanding: "Real or Not? Snowboarder's Video in Question"8m
Game 4: Vocabulary Review: Fill in the Blank16m
Check Your Understanding: "The Town that Runs on Twitter"10m
Game: Grammar Practice - Reductions12m
Check Your Understanding: "It's about How you Communicate your Message"10m
Game: Identify the Positive Aspects of Social Media from the Sentence Bank8m
3
완료하는 데 4시간 필요

Unit 3: Advertising

In this unit, you will learn how advertisers use media to market their products. ...
12 videos (Total 50 min), 8 readings, 10 quizzes
12개의 동영상
Thinking Critically about Advertisements4m
How do Advertisers Target Audiences?5m
Listening: Interview with Nancy Bollinger6m
Unlockable Achievement 59
Language Focus - Order of Adjectives5m
Features of a Print Advertisement5m
Features of Radio and Television Advertisements4m
Language Focus - Intensifiers (Normal vs. Strong Adjectives)4m
Using the Internet to Advertise4m
Analyzing Advertisements4m
Unlockable Achievement 69
8개의 읽기 자료
Overview of the Unit10m
BASIC: Internet Ads Outpace Print for First Time10m
ADVANCED: Internet Ads Outpace Print for First Time10m
BASIC: Advertisers Join the Search for Friends Online10m
ADVANCED: Advertisers Join the Search for Friends Online10m
Game: Unit 3 Vocabulary Flashcards10m
Ads are Everywhere, and We Do Mean Everywhere10m
New TV Advertisements Shock Viewers10m
10개 연습문제
Check Your Understanding: Interview with Nancy Bollinger10m
Game 1: Match the Target Audience with the Product10m
Game 2: Put the Adjectives in the Correct Order16m
Assessment 1: Advertising, thinking critically about ads, and targeting audiences14m
Game 3: Choose the Correct Intensifier8m
Check Your Understanding: "Internet Ads Outpace Print for First Time"8m
Check Your Understanding: "Advertisers Join the Search for Friends Online"8m
Check Your Understanding: "Ads are Everywhere, and We Do Mean Everywhere"8m
Bonus Game: Intensifier Use10m
Check Your Understanding: "New TV Advertisements Shock Viewers"10m
완료하는 데 3시간 필요

Unit 3: Advertising: Lesson Choices

Choice 1: This is the preferred option. | Choice 2: Select this option if you are unable to make a video recording....
1 video (Total min), 2 readings, 2 quizzes
1개의 동영상
2개의 읽기 자료
Video Assessment Instructions10m
Written Assessment Instructions10m
4
완료하는 데 4시간 필요

Bias in the Media

In this unit, we will discuss the meaning of media bias and several common types of bias. ...
11 videos (Total 41 min), 8 readings, 9 quizzes
11개의 동영상
What is Media Bias?4m
Unlockable Achievement 79
PART 1: Language Focus- Expressing Opinions using Modals (should, must, could, might)4m
PART 2: Language Focus- Expressing Opinions using Modals (should, must, could, might)3m
Bias by Omission5m
Unlockable Achievement 89
Bias by Placement5m
Language Focus - Connotation vs. Denotation4m
Bias by Spin4m
Overcoming Bias4m
8개의 읽기 자료
Overview of the Unit10m
BASIC: For the Press, Elections are a Test of Accountability10m
ADVANCED: For the Press, Elections are a Test of Accountability10m
Are Facebook’s Trending Topics Unfair?10m
Game: Unit 4 Vocabulary Flashcards10m
Supplemental Reading: Are Biased Sources Replacing Standard News Networks in America?10m
BASIC: US Public Broadcasting Chairman Defends Actions on Alleged Bias in Programming10m
ADVANCED: US Public Broadcasting Chairman Defends Actions on Alleged Bias in Programming10m
9개 연습문제
Check Your Understanding: "For the Press, Elections are a Test of Accountability"8m
Game 1: Choose the Correct Modal14m
Check Your Understanding: "Are Facebook’s Trending Topics Unfair?"8m
Game 2: Denotations and Connotations16m
Game 3: Identifying Negative Connotations12m
Check Your Understanding: "Are Biased Sources Replacing News Networks?"10m
Game: Bias by Omission, Placement, or Spin?16m
Check Your Understanding: “US Public Broadcasting Chairman Defends Actions on Alleged Bias in Programming”10m
Game: Positive/Neutral and Negative Connotations20m
완료하는 데 3시간 필요

Bias in the Media: Lesson Choices

Choice 1: This is the recommended option. | Choice 2: Complete this option if you cannot record a video....
2 videos (Total 2 min), 2 readings, 2 quizzes
2개의 동영상
Written Challenge Overview1m
2개의 읽기 자료
Instructions for Video Recording10m
Instructions for Peer-reviewed Written Assessment10m
4.9
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최상위 리뷰

대학: DTJan 27th 2019

I learned a lot from this online course especially the skills in media literacy. Thank you very much University of Pennsylvania. God bless to all staff and the people behind this program. More power!

대학: LBFeb 9th 2019

This course helps people to b knowledgeable in a very accessible way. Through Coursra you can study even in different places. Also you will get a Certificate that will be valubale to every learner.

강사

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Lauren Fiori

Advising Specialist
English Lan
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Ian Nichols

Language Specialist
English Language Programs

펜실베이니아 대학교 정보

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

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  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

  • Yes, this course is open and fully available for free. Learners will have the option to register for a Coursera certificate for purchase or through financial aid.

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