NM
Dec 20, 2016
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
LO
Feb 7, 2018
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
By Piotr W
•Jul 2, 2017
Well designed course, worth its price. There are major problems with subtitles throughout whole course (for example you can spot few times "niche" in subtitles, while the teacher says "needs"), some Spanish parts of videos (interview with guest during Week 4) are not translated at all. Sometimes explanations could be more intuitive. Some quiz questions throughout the course are poorly designed (misleading wording etc.).
By Files F
•May 11, 2020
Very helpful and informative. Points for improvement would be on general subtitles (and some texts on presentations) as wrong ones could be very misleading and the translation of non-English audio (case in point: interview with Citroen manager who was talking extensively about strategies and insights in foreign, not-translated language).
By Gary L
•Mar 31, 2020
Most of the cases here only covers B2C. I didn't see much examples of B2B. I know the the principles in this positioning are the same for B2C and B2B, adding 1 or 2 examples will be great. Anyway I will try it out in my B2B applications.
By Halwa D B
•Sep 20, 2017
I found the course very clear and interesting. Was very happy to watch video with actual marketing professionals. Littler suggestion: some lectures could be updated with 2016/2017 case studies.
Thanks a lot Professor.
Halwa
By Aravind P R
•Aug 19, 2020
The quiz could have better feedback, Say if there are multiple answers right to a question, then tell me which answer I chose are right, because else I'll be confused if what I studied was wrong from the beginning.
By Pritish K
•Jul 9, 2017
Quite a nice overview of the basics of positioning, defining value to customers and provides a nice high level view.
On the negative side: Some of the readings are hard to access on the warc site.
By Surya N
•Aug 3, 2019
Very valuable information, which gives you clear idea about trends impact and how to start your marketing strategy
Explanation of professor is excellent when it comes to examples, but content wise
By Sunket P
•Apr 20, 2020
I found this course on positioning helpful and it also clears my doubts. I learn some key concepts that are new to me. Overall good course to learn about marketing esp positioning.
By Jill M
•May 5, 2020
I love the course content which combined education videos with relevant and interesting industry articles. It gives you a good overview of how to go about positioning.
By David P G
•Sep 27, 2017
Very good presentation skills and quality of the informations presented. I would suggest to provide scripts/and presentations to ease the studying process.
Best regards
By Yu-Ching C
•Jun 15, 2021
Am able to gain the main concepts of positioning and marketing strategies; though the quizzes are a bit tricky, the course and teaching are good and clear.
By Richard P (
•Mar 6, 2021
Informational course. I liked the first one in this series a bit more. Also, I feel like the quiz questions were "so so" in their clarity. Just my opinion.
By Deleted A
•Oct 23, 2020
Very informational. Could be a bit more interactive and with peer-reviewed assessment to be more challenging but overall good course.
By Kerem B C
•Aug 16, 2020
Great education with good articles-videos and real life examples.Thank you for making this education much more enjoyable.
By Apurav K
•Apr 11, 2020
A really informative course giving a big picture of what devising a market strategy looks like.
By AIDA G V
•Jun 4, 2017
a veces un poco difÃcil acceder al material de lectura.. pero el curso está muy bien
By Zhengyi X
•Oct 10, 2022
A good introductory course! But we may need more business cases and interactions.
By Mazen H
•Oct 19, 2017
It was very usefull . It added a lot to my knowledge .Thank you very much
By sherifat o
•Dec 21, 2022
The couse is an excellent one but the audio need to be worked on.
By Ajay B
•Feb 9, 2019
Course was good. However, they didn't give the PPTs in this one
By Andres R
•Jul 20, 2018
Los ejercicios son bastante difÃciles pero en general es bueno
By Esteban V B
•Jul 4, 2020
Buen curso. Problemas de audio cuando estaba en ambientes
By Miguel A P F
•Jun 21, 2022
Audio quality is sometime really bad
By Chetan s
•Sep 29, 2018
Video needs to be still ellborative
By Aman C
•Jun 6, 2020
It's good or new experience for me