Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
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이 강좌에 대하여
귀하가 습득할 기술
- Market Segmentation
- Marketing Process
- Positioning (Marketing)
- Value Proposition
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IE 경영대학원
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강의 계획표 - 이 강좌에서 배울 내용
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.
Segmentation
In the second module, the focus is on the first element of positioning: The market segmentation. During the module the segmentation concept is covered, together with the reasons for segmenting, the criteria and models that could be used for running the segmentation.
Differentiation and Value Proposition
In the third module, the second element of positioning is addressed: Value proposition and differentiation. Both the value proposition and differentiation concepts are presented, following up with how to come up with them effectively and potential strategies to be followed.
Positioning
In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.
검토
- 5 stars64.85%
- 4 stars23.23%
- 3 stars7.78%
- 2 stars1.88%
- 1 star2.24%
POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY의 최상위 리뷰
Very valuable information, which gives you clear idea about trends impact and how to start your marketing strategy Explanation of professor is excellent when it comes to examples, but content wise
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
Informational course. I liked the first one in this series a bit more. Also, I feel like the quiz questions were "so so" in their clarity. Just my opinion.
Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...
마케팅 전략 특화 과정 정보
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?

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