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다음 특화 과정의 4개 강좌 중 2번째 강좌:
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배울 내용

  • Understand why search can be a powerful part of any marketing campaign

  • Plan a search campaign, including: setting economic goals, defining targeting parameters, and aligning a campaign with business goals

  • Build a search campaign from start to ongoing optimization

  • Leverage Google’s tools including optimization score, campaign planner, and automated bidding

공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 2번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 10시간 필요
영어
자막: 영어

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강의 계획 - 이 강좌에서 배울 내용

1

1

완료하는 데 2시간 필요

Search Basics

완료하는 데 2시간 필요
3개 동영상 (총 45분), 4 개의 읽기 자료, 1 개의 테스트
3개의 동영상
Key Terms11m
How Search Works, the Bidding Process17m
4개의 읽기 자료
What Exactly is the Difference Between SEO and SEM10m
Google Adwords: Pros and Cons10m
7 Quick Tips: Adwords on a Small Budget10m
PPC Keyword Match Types10m
1개 연습문제
Module 1 Quiz15m
2

2

완료하는 데 1시간 필요

Google's Take on Auction Ads

완료하는 데 1시간 필요
2개 동영상 (총 18분), 4 개의 읽기 자료
2개의 동영상
Pre-campaign Budgeting6m
4개의 읽기 자료
Everything You Should Know for Your First Google Ads Campaign15m
Adwords and Ad Extensions15m
Sitelink Best Practices15m
Ad Copy: How To15m
3

3

완료하는 데 4시간 필요

Google's Take on Bidding, Audiences, and Tools

완료하는 데 4시간 필요
5개 동영상 (총 39분), 5 개의 읽기 자료, 1 개의 테스트
5개의 동영상
Budgeting, Timing, and Rotation6m
Ad Extensions, Callouts, and Call Extensions5m
Ad Groups3m
Writing and Launching an Ad8m
5개의 읽기 자료
Google Recommendations: Are They Helping or Hurting?20m
Google Ads: Automated Bidding20m
Demographic Targeting for Search Campaigns20m
Online Study Guide1시간 30분
Online Certification1시간
4

4

완료하는 데 1시간 필요

Google Ads Campaigns

완료하는 데 1시간 필요
3개 동영상 (총 11분), 3 개의 읽기 자료
3개의 동영상
Optimizing Ad Copy1m
Negative Keywords3m
3개의 읽기 자료
Guide to Setting Up Adwords Account10m
Adwords Account Structure Guide10m
Google Ads Campai10m

검토

SEARCH ADVERTISING의 최상위 리뷰

모든 리뷰 보기

Digital Advertising Strategy 특화 과정 정보

This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk....
Digital Advertising Strategy

자주 묻는 질문

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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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