마케팅

마케팅 강좌는 고객의 생활 전반에 걸쳐 고객 행동에 영향을 미치는 전략을 가르칩니다. 마케팅 전략, 브랜드 구축, 광고, 예산 할당, 사업 목표를 달성하기 위한 디지털 및 소셜 미디어 채널 활동 등에 관련한 기본 사항을 학습하실 수 있습니다.

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Ask career counselor Dr. Castonguay your questions on September 29th at 9am PT.

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    마케팅에 대한 자주 묻는 질문

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.