Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever.
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Digital Business 특화 과정Mines-Télécom 공과대학이 강좌에 대하여
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자막: 프랑스어, 포르투갈어 (유럽), 러시아어, 영어, 스페인어
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- Modeling
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- Intellectual Capital
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자막: 프랑스어, 포르투갈어 (유럽), 러시아어, 영어, 스페인어
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Mines-Télécom 공과대학
Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies.
강의 계획표 - 이 강좌에서 배울 내용
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Why Digital Changes Everything
Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly that we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why.
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4개 동영상 (총 18분), 10 개의 읽기 자료, 3 개의 테스트
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Creating Value in a Digital World
Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services, and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new principles of value creation. Going digital means playing by new rules, powered by network effects and system goods, that radically changed the fundamentals of business. Now, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away, or share your knowledge, for free. Across the board, old-style value chains are being completely disrupted by new business ecosystems.
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3개 동영상 (총 17분), 6 개의 읽기 자료, 3 개의 테스트
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Thinking and acting differently
Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular.
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4개 동영상 (총 20분), 8 개의 읽기 자료, 4 개의 테스트
Digital Business 특화 과정 정보
This specialization provides a valuable guide for managers, employees and entrepreneurs to understand the rules, concepts and mechanisms of Digital Business in order to be ready to innovate in a Digital World.
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