About this Course
최근 조회 12,137

다음의 2/5개 강좌

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

Some familiarity with business is helpful, but not required.

완료하는 데 약 13시간 필요

권장: 4 weeks of study, 2-6 hours/week...

영어

자막: 영어, 한국어, 아랍어

배울 내용

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    The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption

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    Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment

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    How businesses compete across industries, the value of being in different markets, and the right degree of diversification

  • Check

    Stakeholder management and how engaging with non-capital stakeholders can create value

귀하가 습득할 기술

Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition

다음의 2/5개 강좌

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

Some familiarity with business is helpful, but not required.

완료하는 데 약 13시간 필요

권장: 4 weeks of study, 2-6 hours/week...

영어

자막: 영어, 한국어, 아랍어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

Dynamic Strategy

Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis and apply this tool in a case study of Sony. Let's get started....
9 videos (Total 58 min), 5 readings, 1 quiz
9개의 동영상
The Dynamic Capabilities Perspective6m
Introduction to the Competitive Life Cycle8m
Competitive Life Cycle: Common Patterns9m
Why Incumbent Firms Fail or Survive8m
Competitive Life Cycle Analysis7m
Module Lessons1m
Strategist's Toolkit: Competitive Life Cycle Analysis3m
Sony PlayStation 4 Case Debrief8m
5개의 읽기 자료
Course Overview10m
Course Requirements10m
Get to Know Your Classmates10m
Using the Discussion Forums10m
Sony PlayStation 4: Aim and Fire20m
1개 연습문제
Dynamic Strategy40m
2
완료하는 데 2시간 필요

International Strategy

Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis and apply this tool to a case study about Orascom Telecom....
10 videos (Total 60 min), 1 reading, 1 quiz
10개의 동영상
Patterns of Internationalization7m
Where to Compete4m
Entering Foreign Markets: Exporting5m
Entering Foreign Markets: Licensing and Alliances5m
Entering Foreign Markets: Foreign Direct Investment4m
Foreign Direct Investment: Entry Mode5m
Module Lessons4m
Strategist's Toolkit: Internationalization Analysis8m
Orascom Telecom Holding Case Debrief6m
1개의 읽기 자료
Orascom Telecom Holding: Wind and Weather20m
1개 연습문제
International Strategy40m
3
완료하는 데 2시간 필요

Diversification Strategy

Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney. ...
10 videos (Total 51 min), 1 reading, 1 quiz
10개의 동영상
Financial Reasons to Diversify5m
Operational Reasons to Diversify4m
Strategic Reasons to Diversify6m
Why Firms Exist: Theory of the Firm7m
Limits on Firm Scope4m
The Right Degree of Diversification2m
Module Lessons1m
Strategist's Toolkit: Diversification Matrices3m
Walt Disney Co Case Debrief9m
1개의 읽기 자료
Walt Disney Co: Mickey Mouse or Media Mammoth?6m
1개 연습문제
Diversification Strategy40m
4
완료하는 데 6시간 필요

Stakeholder Strategy

How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis and apply this tool in a case study about GE Healthcare. ...
9 videos (Total 58 min), 2 readings, 3 quizzes
9개의 동영상
Creating Value for Stakeholders5m
Aligning Key Stakeholders5m
Aligning Secondary Stakeholders6m
Sources of Institutional Pressure9m
Value Creation and Your Values3m
Module Lessons3m
Strategist's Toolkit: Stakeholder Analysis4m
GE Healthcare India Case Debrief15m
2개의 읽기 자료
GE Healthcare in India: An (Ultra)Sound Strategy?15m
Assignment Overview20m
2개 연습문제
Stakeholder Strategy40m
Practice Reviewing an Assignment30m
4.7
92개의 리뷰Chevron Right

40%

이 강좌를 통해 확실한 경력상 이점 얻기

22%

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최상위 리뷰

대학: ASNov 11th 2017

Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach.\n\nThanks for professors to design such module.

대학: MMMay 26th 2016

Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.

강사

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Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

버지니아 대학교 정보

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

사업 전략 전문 분야 정보

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
사업 전략

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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