About this Course
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다음 전문 분야의 5개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 15시간 필요

권장: 4 weeks, 2-6 hours/week...

영어

자막: 영어, 한국어, 아랍어

배울 내용

  • Check

    How to identify and evaluate opportunities to scale an organization

  • Check

    How to enter new markets and apply game theory to analyze, assess, and respond to competitors

  • Check

    How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth

  • Check

    How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy

귀하가 습득할 기술

Mergers And Acquisitions (M&A)innovation strategyStrategic ThinkingBusiness Strategygrowth strategy

다음 전문 분야의 5개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 15시간 필요

권장: 4 weeks, 2-6 hours/week...

영어

자막: 영어, 한국어, 아랍어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

Growth through Scaling

Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there. The Starbucks case provides an opportunity for you to practice this tool and apply key concepts.

...
13 videos (Total 86 min), 5 readings, 1 quiz
13개의 동영상
Why Grow?9m
Strategy and Growth3m
Growth Alternatives7m
Growth Risks7m
Growth through Scaling9m
Scenario Planning5m
Scenario Planning Step 15m
Scenario Planning Steps 2 and 37m
Scenario Planning Steps 4 and 56m
Module Lessons2m
Strategist's Toolkit: Scenario Planning7m
Starbucks Case Debrief8m
5개의 읽기 자료
Course Overview10m
Course Requirements10m
Get to Know Your Classmates10m
Using the Discussion Forums10m
Starbucks Corporation25m
1개 연습문제
Growth through Scaling40m
2
완료하는 데 2시간 필요

Growth through Entry

Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position. The JetBlue vs. American Airlines case gives you an opportunity to apply this tool and deepen your understanding of how to identify potential rivals and determine an appropriate response.

...
9 videos (Total 54 min), 1 reading, 1 quiz
9개의 동영상
Using Game Theory to Understand Rivalry8m
Using Game Theory to Understand Cooperation7m
Identifying Potential Rivals8m
Pre-entry Strategies5m
Post-entry Strategies7m
Module Lessons1m
Strategist's Toolkit: Payoff Matrices2m
JetBlue vs. American Airlines Case Debrief6m
1개의 읽기 자료
The Battle for Logan Airport: JetBlue versus American Airlines20m
1개 연습문제
Growth through Entry40m
3
완료하는 데 2시간 필요

Growth through Acquisition

Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth. Through an analysis of the Tata Motors case, you'll have a chance to apply this tool to determine an effective growth strategy.

...
13 videos (Total 74 min), 1 reading, 1 quiz
13개의 동영상
Pros and Cons of Acquisitions5m
Pitfalls of Growth Through Acquisition7m
Why Firms Overpay for Acquisitions5m
Alternatives to Acquisition7m
Identifying Successful Acquisition Opportunities3m
Acquisition Analysis5m
Strategic Benefit: Value of the Target2m
Avoiding Overpaying4m
Acquisition Analysis: Opportunity Costs6m
Module Lessons4m
Strategist's Toolkit: Acquisition Analysis5m
Tata Motors Case Debrief9m
1개의 읽기 자료
Tata Motors Limited: Ratan's Next Step15m
1개 연습문제
Growth through Acquisition40m
4
완료하는 데 5시간 필요

Growth through Innovation

Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario.

...
12 videos (Total 58 min), 2 readings, 2 quizzes
12개의 동영상
Innovation Strategies3m
Developing an Innovative Capability6m
Keys to Innovation3m
Organizing for Innovation6m
Appropriating Value from Innovations2m
Intellectual Property Protection7m
Complementary Assets4m
Determining an Innovation Strategy5m
Module Lessons1m
Strategist's Toolkit: Real Options Analysis2m
Intel Case Debrief7m
2개의 읽기 자료
Intel Corporate Venturing15m
Assignment Overview15m
1개 연습문제
Growth through Innovation40m
4.7
54개의 리뷰Chevron Right

67%

이 강좌를 수료한 후 새로운 경력 시작하기

67%

이 강좌를 통해 확실한 경력상 이점 얻기

Business Growth Strategy의 최상위 리뷰

대학: SPJul 30th 2017

really interesting but also really difficult to finish the assignment. it would have been great to get a sample assignment just to get an idea of how it could look like

대학: AJSep 29th 2018

This is a solid strategy course where you'll learn about grown through scaling, new market entry, acquisition, innovation and performance excellence.

강사

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Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
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Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

버지니아 대학교 정보

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

사업 전략 전문 분야 정보

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
사업 전략

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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