Best Practices for Marketing with Facebook Messenger

제공자:
Coursera Project Network
학습자는 이 무료 안내 프로젝트에서 다음을 수행하게 됩니다.

Set up a Facebook Page and Messenger Account.

Develop an understanding of the benefits of Facebook Messenger for Marketing Purposes.

Learn Best Practices of Marketing Communications with Facebook Messenger.

인터뷰에서 이 안내형 체험 보여주기

Clock2 hours
Beginner초급용
Cloud다운로드 필요 없음
Video분할 화면 동영상
Comment Dots영어
Laptop데스크톱 전용

By the end of this project, you will have a better understanding of how you can utilize Facebook Messenger as a strategic tool in your marketing efforts. Facebook Messenger is a free instant messaging platform for content sharing which includes photos, messages, event details, and even group chats. Upon completing this course, you will be able to create your own Facebook Business Page with Messenger and you will have a solid understanding of the various ways the Messenger platform can be used to help increase sales and develop deeper relationships with prospective customers/clients. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

요구 사항

No background necessary.

개발할 기술

  • Marketing
  • Business Strategy
  • Communications Best Practices

단계별 학습

작업 영역이 있는 분할 화면으로 재생되는 동영상에서 강사는 다음을 단계별로 안내합니다.

  1. Understand the benefits of Facebook Messenger and set up your Facebook Business Page and Messenger accounts.

  2. Develop a list of Facebook Page followers.

  3. Develop a list of Frequently Asked Questions in Messenger for our customers and prospects.

  4. Utilize one-on-one engagement to enhance the overall customer experience.

  5. Utilize Messenger to drive event traffic and formulate Messenger communications strategies.

안내형 프로젝트 진행 방식

작업 영역은 브라우저에 바로 로드되는 클라우드 데스크톱으로, 다운로드할 필요가 없습니다.

분할 화면 동영상에서 강사가 프로젝트를 단계별로 안내해 줍니다.

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