Choosing a Facebook Post Type Based on Desired Engagement

제공자:
Coursera Project Network
학습자는 이 안내 프로젝트에서 다음을 수행하게 됩니다.

Set up your Facebook Business or Personal Page.

Understand the marketing benefits Facebook provides and learn how to set marketing goals, target audiences, and desired engagement levels.

Understand the importance of tone in messaging, determine your Facebook post type, and learn how to evaluate effectiveness of marketing efforts.

Clock2 Hours
Beginner초급
Cloud다운로드 필요 없음
Video분할 화면 동영상
Comment Dots영어
Laptop데스크톱 전용

By the end of this project, you will have a better understanding of how to Choose a Facebook Post Type Based on Desired Engagement. Learners will take an in-depth look at how Facebook can be strategically incorporated into overall marketing efforts. This project will help learners develop a deeper understanding of how to best set Facebook marketing objectives, define target audiences, and set desired engagement levels in an effort to choose specific post tones and types that will best meet overall goals. Having this knowledge will allow learners to more easily craft and adapt their posts to get the most out of their Facebook marketing strategy. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

개발할 기술

  • Social Media Strategy
  • Marketing
  • Facebook Strategy
  • Writing
  • Business Strategy

단계별 학습

작업 영역이 있는 분할 화면으로 재생되는 동영상에서 강사는 다음을 단계별로 안내합니다.

  1. Set up your Facebook Business or Personal Page.

  2. Understand the benefits of utilizing Facebook for marketing purposes.

  3. Determine your marketing goals, target audiences, and desired engagement levels.

  4. Use the correct tone to meet Facebook post objectives and appeal to the correct audiences.

  5. Determine which type of Facebook post to utilize and evaluate effectiveness of marketing efforts.

안내형 프로젝트 진행 방식

작업 영역은 브라우저에 바로 로드되는 클라우드 데스크톱으로, 다운로드할 필요가 없습니다.

분할 화면 동영상에서 강사가 프로젝트를 단계별로 안내해 줍니다.

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