Create an Advertising Concept Testing Study in Qualtrics

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학습자는 이 무료 안내 프로젝트에서 다음을 수행하게 됩니다.

Develop a Deeper Understanding of Advertising Concept Testing.

Create and Edit an Advertising Concept Survey Template in Qualtrics.

Finalize and Be Ready to Distribute the Ad Concept Survey.

인터뷰에서 이 안내형 체험 보여주기

Clock2 Hours
Intermediate중급
Cloud다운로드 필요 없음
Video분할 화면 동영상
Comment Dots영어
Laptop데스크톱 전용

By the end of this project, you will discover how to create an Advertising Concept Testing survey in Qualtrics. This type of study will help you measure your target audience’s perceptions of your advertising campaign or a series of campaign ideas prior to finalizing creative and launching a final campaign. These studies are extremely beneficial in allowing companies and agencies to gather important feedback from the prospective target market. This allows the creative team to adjust the overall concept, imagery, color scheme, and even advertising copy prior to presenting the campaign to the client or executive team. This type of feedback can be vital when it comes to avoiding financial waste and being sure your campaign is relevant for the specified audience(s). Upon completing this project, you will be able to deepen your understanding of ad concept studies and design an Advertising Concept Testing survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

요구 사항

None

개발할 기술

  • Market Research
  • Advertising
  • Branding

단계별 학습

작업 영역이 있는 분할 화면으로 재생되는 동영상에서 강사는 다음을 단계별로 안내합니다.

  1. Understand the advantage of Advertising Concept Testing surveys and create a free Qualtrics account.

  2. Choose a survey option from the catalog and navigate the landing page.

  3. Design the Ad Concept survey.

  4. Draft survey questions/answer choices and personalize the template to fit advertising objectives.

  5. Survey finalization and distribution.

안내형 프로젝트 진행 방식

작업 영역은 브라우저에 바로 로드되는 클라우드 데스크톱으로, 다운로드할 필요가 없습니다.

분할 화면 동영상에서 강사가 프로젝트를 단계별로 안내해 줍니다.

자주 묻는 질문

자주 묻는 질문

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