Product Development: Customer Journey Mapping with Miro

4.5
별점
62개의 평가
제공자:
Coursera Project Network
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Define customer journey maps for product and service with Miro

Clock2.5 hours
Beginner초급
Cloud다운로드 필요 없음
Video분할 화면 동영상
Comment Dots영어
Laptop데스크톱 전용

By the end of this project, you will be fluent in identifying and analyzing customer journeys for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze these customer journeys. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining customer segments and products structures that affect the business. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation. Furthermore, you will assess whether to modify or keep the product structure when entering the market. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for a new business or service.

개발할 기술

  • Product Development
  • Marketing
  • Business Strategy
  • Value Proposition
  • Innovation

단계별 학습

작업 영역이 있는 분할 화면으로 재생되는 동영상에서 강사는 다음을 단계별로 안내합니다.

  1. Use Miro as a business tool and learn how to customize our project template using Miro’s features

  2. Evaluate value for the customer, personas analysis and relate it to the hands-on project map

  3. Define the main stages of the customer journey map

  4. Analyse the journey processes and define the customer mapping for the Awareness phase

  5. Define and identify the customer path for the Discovery phase

  6. Define and classify the Engagement phase customer path

  7. Define and identify the customer path for the Purchasing and Attendance phases

  8. Understand and classify the post service stage customer path and plan for the next steps

안내형 프로젝트 진행 방식

작업 영역은 브라우저에 바로 로드되는 클라우드 데스크톱으로, 다운로드할 필요가 없습니다.

분할 화면 동영상에서 강사가 프로젝트를 단계별로 안내해 줍니다.

검토

PRODUCT DEVELOPMENT: CUSTOMER JOURNEY MAPPING WITH MIRO의 최상위 리뷰

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