How to Set Up a Facebook Ads Campaign

제공자:
Coursera Project Network
학습자는 이 안내 프로젝트에서 다음을 수행하게 됩니다.

Learn how to create a Business Manager account that will allow you to have full control of your presence on Facebook

Learn how to make and run ads on Facebook according to a clear objective following the Business objective of your company

Clock1.25 hours
Intermediate중급
Cloud다운로드 필요 없음
Video분할 화면 동영상
Comment Dots영어
Laptop데스크톱 전용

By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign. This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.

개발할 기술

  • Digital Marketing
  • Marketing
  • Advertising
  • Social Media
  • Social Network

단계별 학습

작업 영역이 있는 분할 화면으로 재생되는 동영상에서 강사는 다음을 단계별로 안내합니다.

  1. How to create your Business Manager account and your Ad account

  2. How to to create a new Facebook Ads campaign and select its right objective according to the Marketing Funnel

  3. How to create Ad sets and set the proper audience, budget, schedule, and placements for them

  4. How to create an Ad from scratch, select a visual, write a Primary Text, Publish the Facebook Ads, and run multiple Ads within the same Ad set

  5. How to track the performance of your Facebook Ad campaigns in order to optimize your spending using key metrics and insights provided by the Facebook Ads Manager interface

안내형 프로젝트 진행 방식

작업 영역은 브라우저에 바로 로드되는 클라우드 데스크톱으로, 다운로드할 필요가 없습니다.

분할 화면 동영상에서 강사가 프로젝트를 단계별로 안내해 줍니다.

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