이 전문 분야 정보

최근 조회 7,566

In this specialization you will learn how to:

• Find, extract, organize and describe data to support business decisions

• Identify, quantify and interpret relationships between variables

• Derive customer insights from your data

• Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions

• Present and justify a course of action to management

The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.

학습자 경력 결과
50%
이 특화 과정을(를) 수료한 후 새로운 경력을 시작함
50%
급여 인상 또는 승진하기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인 강좌
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 일정
유연한 마감을 설정하고 유지 관리합니다.
중급 단계
완료하는 데 약 7개월 필요
매주 2시간 권장
영어
자막: 영어, 포르투갈어 (브라질)
학습자 경력 결과
50%
이 특화 과정을(를) 수료한 후 새로운 경력을 시작함
50%
급여 인상 또는 승진하기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인 강좌
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 일정
유연한 마감을 설정하고 유지 관리합니다.
중급 단계
완료하는 데 약 7개월 필요
매주 2시간 권장
영어
자막: 영어, 포르투갈어 (브라질)

이 전문 분야에는 6개의 강좌가 있습니다.

강좌1

강좌 1

Meaningful Marketing Insights

4.2
별점
187개의 평가
49개의 리뷰
강좌2

강좌 2

Managing Uncertainty in Marketing Analytics

4.3
별점
53개의 평가
7개의 리뷰
강좌3

강좌 3

Forecasting Models for Marketing Decisions

4.3
별점
57개의 평가
6개의 리뷰
강좌4

강좌 4

Survey analysis to Gain Marketing Insights

4.5
별점
64개의 평가
8개의 리뷰

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  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • Courses are designed to be self-paced.

  • This specialization is designed for learners that are familiar with business and marketing concepts, as well as have some experience with statistics.

  • It is recommended, but not required, that learners complete courses in the order in which they are presented, as some content builds off of previous concepts.

  • Emory University and Coursera are offering a Certificate of Completion for this specialization. This does not include academic credit at Emory University. If interested in other learning opportunities with the Goizueta Business School, go to http://goizueta.emory.edu to learn about Executive Education classes and degree programs.

  • After taking this specialization, the learner will be able to apply for marketing analytics and insight roles that require data analysis; be familiar with techniques to summarize and describe data; analyze survey data by identifying key themes and customer segments; use Excel to build interactive decision support tools; and build statistical models to forecast customer behavior.

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