- Digital transformation
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Digital Strategy
- Choose social media platforms and tools
- Set up a social media experience for a business
- Share and promote social content
- Build and sustain a social media community
- Plan a social media advertising strategy
- Set up advertising on Snapchat
- Uncover campaign insights using native Facebook and Snapchat analytics tools
Social Media Marketing in Practice 특화 과정
Develop Your Social Media Marketing Career. Like, Share, and Tweet your way to success with all the core Social Media Marketing skills required for the modern workplace.
제공자:


배울 내용
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
The benefits and advantages to a business of incorporating social media into its overarching digital strategy
귀하가 습득할 기술
이 전문 분야 정보
응용 학습 프로젝트
In this Specialization, learners will solve a broad range of authentic business problems as they apply the skills and techniques they learn along the way. Learners will select social media channels and create buyer personas and content calendars to target these personas. Based on their social media channel choices, learners will also create detailed campaign targeting plans to help create paid advertising campaigns.
Recommended for anyone seeking to learn more or upskill in the disciplines of social media marketing, social commerce, and social media strategy.
Recommended for anyone seeking to learn more or upskill in the disciplines of social media marketing, social commerce, and social media strategy.
특화 과정 이용 방법
강좌 수강
Coursera 특화 과정은 한 가지 기술을 완벽하게 습득하는 데 도움이 되는 일련의 강좌입니다. 시작하려면 특화 과정에 직접 등록하거나 강좌를 둘러보고 원하는 강좌를 선택하세요. 특화 과정에 속하는 강좌에 등록하면 해당 특화 과정 전체에 자동으로 등록됩니다. 단 하나의 강좌만 수료할 수도 있으며, 학습을 일시 중지하거나 언제든 구독을 종료할 수 있습니다. 학습자 대시보드를 방문하여 강좌 등록 상태와 진도를 추적해 보세요.
실습 프로젝트
모든 특화 과정에는 실습 프로젝트가 포함되어 있습니다. 특화 과정을 완료하고 수료증을 받으려면 프로젝트를 성공적으로 마쳐야 합니다. 특화 과정에 별도의 실습 프로젝트 강좌가 포함되어 있는 경우, 다른 모든 강좌를 완료해야 프로젝트 강좌를 시작할 수 있습니다.
수료증 취득
모든 강좌를 마치고 실습 프로젝트를 완료하면 취업할 때나 전문가 네트워크에 진입할 때 제시할 수 있는 수료증을 취득할 수 있습니다.

이 전문 분야에는 4개의 강좌가 있습니다.
Social Media and Digital Marketing Fundamentals
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.
Social Media and Social Content Strategy
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.
Facebook, Instagram, and Snapchat Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.
Twitter, LinkedIn, and YouTube Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.
제공자:

Digital Marketing Institute
The Digital Marketing Institute is the world’s leading digital marketing and selling professional certification body with a growing network of over 80 education partners in 100 countries.
자주 묻는 질문
환불 규정은 어떻게 되나요?
하나의 강좌에만 등록할 수 있나요?
재정 지원을 받을 수 있나요?
해당 강좌를 무료로 수강할 수 있나요?
이 강좌는 100% 온라인으로 진행되나요? 직접 참석해야 하는 수업이 있나요?
Who are the Digital Marketing Institute?
On completion of a Specialization, how can I avail of the DMI Certified Digital Marketing Associate certification?
전문 분야를 완료하는 데 얼마나 걸리나요?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
전문 분야를 완료하면 대학 학점을 받을 수 있나요?
What will I be able to do upon completing the Specialization?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.