About this Course
최근 조회 10,758

다음 전문 분야의 5개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 8시간 필요

권장: 4 weeks of study, 2-4 hours/week...

영어

자막: 영어, 한국어

귀하가 습득할 기술

Retail ManagementSupply ChainRetailingChannel Management

다음 전문 분야의 5개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 8시간 필요

권장: 4 weeks of study, 2-4 hours/week...

영어

자막: 영어, 한국어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 1시간 필요

Distribution Channel Planning and Management: Why are They so Important?

8개 동영상 (총 46분), 1 reading, 1 quiz
8개의 동영상
Course Introduction5m
The Importance of Distribution Channels5m
How to Design a Distribution Channel5m
Key Factors in Channel Management3m
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH) 113m
The Role of Distribution Channels in the Value Chain5m
Who are the Main Participants in Distribution Channels?4m
1개의 읽기 자료
Achieving Customer-Management Excellence in Emerging Markets6m
1개 연습문제
Module 1: Graded Assessment14m
2
완료하는 데 2시간 필요

Distribution Channels and Their Evolving Landscape

8개 동영상 (총 47분), 4 readings, 1 quiz
8개의 동영상
From Multi-Channel to Omni-Channel Distribution7m
Channel Conflict, Cooperation and Competition5m
The Nature of Trade Marketing6m
Organizational Structure: Supply and Demand Strategies3m
ECR & Category Management: Collaboration Initiatives6m
What is the Future of Trade Marketing?3m
Expert Interview: Maria Garcia, General Manager of Office Depot Iberia8m
4개의 읽기 자료
An Executive's Guide to the Internet of Things11m
Three Rules for Buiding the Modern Retail Organization15m
How Retailers can Improve Promotion Effectiveness3m
Why ¨Crash Diets¨ Don't Work10m
1개 연습문제
Module 2 Graded Assesment18m
3
완료하는 데 2시간 필요

The Retail Strategy and Marketing Mix

9개 동영상 (총 66분), 3 readings, 1 quiz
9개의 동영상
What are the Different Types of Retailers?8m
Understanding and Growing with your Consumer5m
Retail Strategy and Sustainable Competitive Advantages6m
Omni-Channel Retailing8m
Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6m
Choosing the Right Product Assortment7m
Choosing an Appropriate Price Policy and Promotion Strategy6m
Choosing the Right Place for your Product to Shine7m
3개의 읽기 자료
The Consumer Sector 2030: Trends and Questions to Consider13m
What Really Shapes the Customer Experience2m
Making Stores Matter in a Multichannel World11m
1개 연습문제
Module 3 Graded Assessment14m
4
완료하는 데 3시간 필요

Retailing Without Frontiers: New Trends in Retailing

10개 동영상 (총 50분), 2 readings, 2 quizzes
10개의 동영상
Choosing the Right Country to Grow Your Business3m
What are the Different Types of Entry Strategies?4m
How to Implement a Successful Franchising Strategy3m
Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6m
The Emergence of Online Retail Channels6m
Busting M-Commerce Myths7m
What are the Future Trends in Online Retailing?4m
Expert Interview: Iñaki Arrola, General Manager of Coches.com6m
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More40
2개의 읽기 자료
Anatomy of a Digital Forerunner9m
Busting Mobile-Shopping Myths5m
1개 연습문제
Module 4 / Final Assessment24m
4.3
70개의 리뷰Chevron Right

75%

이 강좌를 수료한 후 새로운 경력 시작하기

50%

이 강좌를 통해 확실한 경력상 이점 얻기

Channel Management and Retailing 의 최상위 리뷰

대학: ACMar 17th 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

대학: VHJun 11th 2019

It was a great course. I really learned quite a lot and understood things pretty easily. I'd recommend this course no doubt.

강사

Avatar

Maria Teresa Aranzabal

Professor
Marketing

IE 경영대학원 정보

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

Marketing Mix Implementation 전문 분야 정보

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
Marketing Mix Implementation

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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