Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs.
About this Course
학습자 경력 결과
공유 가능한 수료증
완료하는 데 약 9시간 필요
학습자 경력 결과
공유 가능한 수료증
완료하는 데 약 9시간 필요
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
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INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, PUBLIC RELATIONS, DIGITAL MARKETING AND MORE의 최상위 리뷰
This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.
First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.
Very insightful, interesting and thought provoking course. One can clearly see how the concepts are implemented in the real world, courtesy the interview-esque sessions with industry experts.
This is essentially important for professional peoples and its compose in such a great way, I am totally inspired and suggest to others must have a look.\n\nRegards\n\nAabid Ali Shahid
Excellent course. very detailed in regards to communication campaign, objectives, etc.\n\nHowever, more content on digital marketing, SEO & Social Media marketing would be beneficial.
Nice materials to learn from and great faculty specially Professor Eda Sayin(course instructor) who has being an inspiration to me to learn more practically than being in books...! :)
Enlightening, instructive and informative. This course will open your mind to the exciting world of Marketing Communications and what you need to succeed in the industry today.
Gives a really good overview on different marketing channels and strategies. It does not go deep into any of those, though for high level understanding really recommend it!
I really enjoyed the course. After this module I decided to take the specialization. It is full of insights, good source of information and really added knowledge to me.
Definitely covers fundamentals but does not feel very advanced or cutting edge. Perhaps content could be updated to 2011-2017 material. This mostly seems 1990-2000.
An excellent course. The information provided was really valuable because it helped me understand where my particular skills are in the marketing mix.
the course is quite educating and informative i will definately recommend this course to my colleagues.\n\nthank you Coursera for this opportunity.
Very helpful in learning basic concepts and testing your knowledge with the assignments is super helpful. I enjoyed the course very much.
Curso completo, rico em detalhes e exemplificação.\n\nRecomendo a todos com interesse em estratégias de marketing e comunicação digital.
Good content, very well done videos.\n\nToo many interruptions during the some videos, even every 30 seconds, video is loosing its flow
Good fundamental knowledge of communication and its elements and how it relates to each other - with the key element of integration.
Detailed and elaborate course involving all essentials of marketing communications. Recommended to anyone interested in marketing.
One of the best Moocs i have studied, i especially loved the way it was presented with very nice bright music.\n\nGreat job guys!
Very interesting and educating! I love the practical examples shown in the videos, makes things easier to understand. Kudos!
Amazing, very informative and a mix of perfect knowledge required to understand Integrated Marketing Communication. Thanks!
Marketing Mix Implementation 전문 분야 정보
자주 묻는 질문
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