이 강좌에 대하여

최근 조회 16,234

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다음 특화 과정의 5개 강좌 중 5번째 강좌:
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귀하가 습득할 기술

PricingCommunicationProduct ManagementMarketing

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50%

가 이 강좌를 수료한 후 새로운 커리어를 시작함

83%

가 이 강좌를 통해 확실한 경력상 이점을 얻음

33%

가 급여 인상 또는 승진 성취
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 5개 강좌 중 5번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계
완료하는 데 약 20시간 필요
영어
자막: 영어

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강의 계획 - 이 강좌에서 배울 내용

1

1

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Introduction to this capstone and the Tesla Motor's case study.

완료하는 데 4시간 필요
1개 동영상 (총 4분), 3 개의 읽기 자료
3개의 읽기 자료
Outline of this Capstone and the evaluation process.10m
Note regarding the case study method.10m
Launching the Tesla Model X in the US: from word of mouth to mass marketing?1시간 30분
2

2

완료하는 데 4시간 필요

Brand and product management decisions

완료하는 데 4시간 필요
6개 동영상 (총 37분), 3 개의 읽기 자료, 2 개의 테스트
6개의 동영상
How to develop and launch new products.9m
Defining your brand model.4m
The touchpoint concept.6m
Idenifying your touchpoints.6m
Prioritizing the key touchpoints.7m
3개의 읽기 자료
Video test drive review of the Tesla Model S P90D.25m
Model X Key Characteristics10m
Video driving review of the Model X.25m
1개 연습문제
Brand and Product Management Practice Quiz regarding the Model S.20m
3

3

완료하는 데 3시간 필요

Pricing strategy decisions

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5개 동영상 (총 18분), 3 개의 읽기 자료, 2 개의 테스트
5개의 동영상
Pricing Psychology2m
The pain of paying7m
Pricing Approaches2m
Optimal Price2m
3개의 읽기 자료
Tesla Motors Additional Information Module 310m
Tesla Model S Pricing10m
Article regarding Model S and pricing structure15m
1개 연습문제
Pricing Strategy Practice Quiz regarding Model S20m
4

4

완료하는 데 3시간 필요

Channel management and retailing decisions

완료하는 데 3시간 필요
4개 동영상 (총 18분), 6 개의 읽기 자료, 2 개의 테스트
4개의 동영상
How to Design a Distribution Channel5m
Key Factors in Channel Management3m
What are the Different Types of Channel Arrangements?5m
6개의 읽기 자료
The Tesla Approach to Distributing and Servicing Cars15m
Tesla Reinvents the Car Buying Experience10m
Video: The Tesla Store Experience5m
Video: Tesla's Elon Musk May Disrupt Dealership Industry6m
Tesla's European Customers Can Now Design Their Model X Online10m
Tesla Supercharger Charging Stations15m
1개 연습문제
Channel management and retailing Practice Quiz regarding Model S:20m

검토

MARKETING MIX IMPLEMENTATION CAPSTONE 의 최상위 리뷰

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Marketing Mix Implementation 특화 과정 정보

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
Marketing Mix Implementation

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