About this Course
최근 조회 2,515

다음 전문 분야의 5개 강좌 중 5번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 16시간 필요

권장: 5 weeks of study, 4-6 hours/week...

영어

자막: 영어

귀하가 습득할 기술

PricingCommunicationProduct ManagementMarketing

다음 전문 분야의 5개 강좌 중 5번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 16시간 필요

권장: 5 weeks of study, 4-6 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 4시간 필요

Introduction to this capstone and the Tesla Motor's case study.

In this module you will be introduced to the Tesla Motor's through a case study. This will form the basis of this capstone, along with other information about the company. You will also find information about what will be required of you in each of the modules. In this particular case we are going to talk about the launch of the new model X, so we have to go back to 2014, when this case was written and take into consideration everything we have seen in the specialization. At the end of each week (excluding week 1) you will have a quiz, where you will be able to apply the theory learned during this specialization regarding the Model S, the model already in the market. Also week's 2 through 5, you will need to complete a peer graded assignment regarding the new Model X. In addition to this a final peer graded final presentation will need to be prepared at the end of Week 5 - here you will have to take decisions as marketing director of tesla and support these.

...
1 video (Total 4 min), 3 readings
3개의 읽기 자료
Outline of this Capstone and the evaluation process.10m
Note regarding the case study method.10m
Launching the Tesla Model X in the US: from word of mouth to mass marketing?1시 30분
2
완료하는 데 4시간 필요

Brand and product management decisions

In this module you will apply the theory you have learned from the Brand and Product Management course to the Tesla Motors case study. After an introduction to the module from the professor, we recommend that you review some of the key lectures from the Brand and Product Management course. Finally, you will be able to check your understanding of the current situation in a practice quiz and make decisions about the Model X in the peer graded assignment.

...
6 videos (Total 37 min), 3 readings, 2 quizzes
6개의 동영상
The touchpoint concept.6m
Idenifying your touchpoints.6m
Prioritizing the key touchpoints.7m
3개의 읽기 자료
Video test drive review of the Tesla Model S P90D.25m
Model X Key Characteristics10m
Video driving review of the Model X.25m
1개 연습문제
Brand and Product Management Practice Quiz regarding the Model S.20m
3
완료하는 데 3시간 필요

Pricing strategy decisions

In this module you will apply the theory you have learned from the pricing strategy course to the Tesla Motors case study. The structure of this module will be similar to that of the previous week, with a practice quiz and peer graded assignment making up the assessments.

...
5 videos (Total 18 min), 3 readings, 2 quizzes
5개의 동영상
Pricing Approaches2m
Optimal Price2m
3개의 읽기 자료
Tesla Motors Additional Information Module 310m
Tesla Model S Pricing10m
Article regarding Model S and pricing structure15m
1개 연습문제
Pricing Strategy Practice Quiz regarding Model S20m
4
완료하는 데 3시간 필요

Channel management and retailing decisions

By this time you have probably realized that Tesla Motor's channel management is unlike those of regular automobile manufacturers. In this week, you will study more closely Tesla's distribution strategy and think about how whether it is suitable for the launch of Model X. As before, you will firstly analyze the current situation of Model S and then move on to making channel management decisions for Model X.

...
4 videos (Total 18 min), 6 readings, 2 quizzes
4개의 동영상
What are the Different Types of Channel Arrangements?5m
6개의 읽기 자료
The Tesla Approach to Distributing and Servicing Cars15m
Tesla Reinvents the Car Buying Experience10m
Video: The Tesla Store Experience5m
Video: Tesla's Elon Musk May Disrupt Dealership Industry6m
Tesla's European Customers Can Now Design Their Model X Online10m
Tesla Supercharger Charging Stations15m
1개 연습문제
Channel management and retailing Practice Quiz regarding Model S:20m
4.6
8개의 리뷰Chevron Right

50%

이 강좌를 수료한 후 새로운 경력 시작하기

83%

이 강좌를 통해 확실한 경력상 이점 얻기

33%

급여 인상 또는 승진하기

Marketing Mix Implementation Capstone 의 최상위 리뷰

대학: AAFeb 8th 2017

Excellent class. Well laid out and very practical.

강사

Avatar

Ramon Diaz-Bernardo

Associate Professor
Marketing

IE 경영대학원 정보

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

Marketing Mix Implementation 전문 분야 정보

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
Marketing Mix Implementation

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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