In this course, you will gain an introduction to the basic terminology and concepts in the field, along with an overview of the development cycle from identification and cultivation through stewardship and recognition. You will learn how to develop a case for support, identify and assess prospective donors, match a donor’s interests and needs with your organization’s mission and goals, recognize planned giving benefits to your donors, structure a successful solicitation, and respond to ethical dilemmas. You’ll also examine career opportunities in the field, along with contemporary issues and trends confronting today’s fundraising managers. Throughout the course you’ll gain hands-on practice developing an array of written products for your fundraising and development portfolio.
제공자:
Fundraising and Development 특화 과정캘리포니아 대학교 데이비스 캠퍼스이 강좌에 대하여
학습자 경력 결과
40%
25%
학습자 경력 결과
40%
25%
제공자:
캘리포니아 대학교 데이비스 캠퍼스
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
강의 계획 - 이 강좌에서 배울 내용
Fundraising and Philanthropy
In this module, you will be able to discuss fundraising terminology and be confident interacting with others in the field. You will be able to describe the ethical principles that guide development and fundraising and build a foundation in the development process. You will be able to describe and distinguish between several different types of campaigns, and various ways you can raise money.
Case for Support, Prospect Identification, and Annual Giving
In this module, you will be able to define and describe the components of an effective case statement, and be able to distinguish between an organizations vision, goals, and objectives. You will be able to create variations on your case statement, and identify potential prospects for your organization. You will be able to discuss annual giving campaigns and be able to plan and build a base of support for your organization's fundraising programs.
Major Gift, Planned Giving, Foundations and Corporate Giving Programs
In this module, you will be able to differentiate between major gifts and planned giving. You will be given an overview of the major gift process and then be able to discuss how to cultivate and solicit major donors. You will be able to identify how to establish a planned giving program and potential prospects. You will identify the role that foundation and corporate support plays in a development program and be able to describe the basics of the grant writing process.
Donor Relations and Fundraising Campaigns
In this module, you will be able to describe the four pillars of a donor relations program. You will be able to differentiate the various types of fundraising campaigns and identify the essential building blocks for running a successful fundraising campaign. You will be able to write a proposal letter to solicit funds for a charity event that your organization is hosting.
검토
FUNDRAISING AND DEVELOPMENT FOUNDATIONS의 최상위 리뷰
Great overview! I refreshed on basics and learned some new things. The only con for me was that the peer-graded assignments were sometimes difficult to get peers to grade on time.
Awesome overview of the Fundraising process. It is very useful even if you already work as a fundraiser. The tools and tons of techniques presented here, definitively worth it
I learned a lot. I would have liked to have a "teacher" review my work, too. It was good to get peer reviews, but having an "Expert" give feedback would add to my confidence.
Great content and concise. Learning the terms of how to raise money is essential. UC Davis provides a great curriculum.
Fundraising and Development 특화 과정 정보
자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
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- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.
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강좌를 수료하면 대학 학점을 받을 수 있나요?
이 강좌는 대학 학점을 제공하지 않지만, 일부 대학에서 선택적으로 강좌 수료증을 학점으로 인정할 수도 있습니다. 자세한 내용은 해당 기관에 문의하세요. Coursera의 온라인 학위 및 Mastertrack™ 수료증은 대학 학점을 취득할 기회를 제공합니다.
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