In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
이 강좌는 Hotel Management: Distribution, Revenue and Demand Management 특화 과정의 일부입니다.
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이 강좌에 대하여
귀하가 습득할 기술
- Hospitality Management
- Revenue Management
- Hospitality Management Studies
- Hotel Management
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ESSEC 경영 대학원
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
강의 계획표 - 이 강좌에서 배울 내용
Setting the scene
The hotel business has evolved from its early days to today. Through this evolution, it has become increasingly specialized. This module introduces the business models, strategies for growth, levels of competition and biggest changes and challenges hotels have to face today.
A deep dive into hotel distribution
After a rapid introduction of key pieces of terminology and technology, this module will examine in details the components of online distribution today, and focus on how to make the most of an increasingly complex distribution system.
Direct distribution: the key to hotel success
Distributing directly, thus building an effective and efficient website, is an essential success factor. Through this module, you will have a deep understanding of the web development process but also understand the cost of driving traffic, and the importance of using indirect distribution and online marketing techniques.
How to manage your OTA
In this final module you will attack the critical issue of how to work better with Online Travel Agents. Learning best practices from OTA managers themselves, you will make sure that you are exploiting these valuable and fast growing points of sale to their maximum potential.
검토
- 5 stars77.94%
- 4 stars16.99%
- 3 stars3.39%
- 2 stars0.91%
- 1 star0.74%
THE FUNDAMENTALS OF HOTEL DISTRIBUTION의 최상위 리뷰
Gained an in-depth knowledge on Hotel Distribution and how best a hotel can work with an OTA.Special Thanks to our Learned Instructor Mr.Peter O'Connor.
Very good course. Great overview on Hotel distribution from many perspectives. Balances well the pros and cons of the various channels. Good essays as well
The Course widened my knowledge about Hotel chains, Marketing strategies and OTAs as effective partners. Thank you coursera for such wonderful opportunity.
Very detailed and easy to understand lectures, that discover complicated inside of hotel industry in a simple way. Great professors made my pleasant learning experience. Thank you so much!
Hotel Management: Distribution, Revenue and Demand Management 특화 과정 정보
Market hospitality services, manage demand, and optimize revenue.

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