The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
제공자:
조직 리더십 특화 과정노스웨스턴 대학교이 강좌에 대하여
최근 조회 7,691회
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 6개 강좌 중 4번째 강좌:
완료하는 데 약 7시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 베트남어, 독일어, 러시아어, 영어, 스페인어
귀하가 습득할 기술
- Advertising
- Data Analysis
- Analytics
- Marketing
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 6개 강좌 중 4번째 강좌:
완료하는 데 약 7시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 베트남어, 독일어, 러시아어, 영어, 스페인어
제공자:
노스웨스턴 대학교
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Leading Strategy with a Customer Perspective with Gregory Carpenter
In this module, we will explore the changes that the digital age has empowered consumers and the impact of that change on how firms create value for consumers and competitive advantage in the process. We will explore the strategy development process, the role of brands, and the the successful evolution of brands over time.
완료하는 데 2시간 필요
7개 동영상 (총 36분), 3 개의 읽기 자료, 1 개의 테스트
완료하는 데 2시간 필요
Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla
In this module, we will explore the concept of corporate culture and how you as a leader can help create a culture well suited for the digital age. We will explore the nature of culture, the values of successful firms, how firms adapt to change, empower individuals, and unleash growth.
완료하는 데 2시간 필요
6개 동영상 (총 35분)
완료하는 데 1시간 필요
Leadership’s Role in Analytics with Florian Zettelmeyer
Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.
완료하는 데 1시간 필요
6개 동영상 (총 31분)
완료하는 데 2시간 필요
A Working Knowledge of Data Science with Florian Zettelmeyer
Get started with a Working Knowledge of Data Science by learning a simple framework that will help you catch a large fraction of the bad analytics you encounter on a regular basis.
완료하는 데 2시간 필요
11개 동영상 (총 51분), 3 개의 읽기 자료, 1 개의 테스트
검토
LEADERSHIP THROUGH MARKETING의 최상위 리뷰
M 제공2016년 3월 6일
This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.
AH 제공2019년 12월 3일
Very good one! professor had done good job. I have liked this session best compare to any one. Analytics examples and they it was delt is really good. but topic is little complex in nature !
JW 제공2021년 4월 4일
I really enjoyed this class. I found it challenging to my current thinking and several of the scenarios were very similar to things that I am facing in my actual business today. Well done!
IV 제공2016년 9월 26일
The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.
조직 리더십 특화 과정 정보
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
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