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Marketing Channel Benefits(으)로 돌아가기

에모리대학교의 Marketing Channel Benefits 학습자 리뷰 및 피드백

23개의 평가
3개의 리뷰

강좌 소개

This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options....
필터링 기준:

Marketing Channel Benefits의 3개 리뷰 중 1~3

교육 기관: KATLA S K

2021년 9월 14일


교육 기관: Vineet S

2021년 6월 27일


교육 기관: michael n

2021년 10월 29일

This course was very helpful for understanding the impact of channel benefits in the market and helping me learn how to add value to a product or business with no changes to the actual product itself.